All Cakes & biscuits articles – Page 49
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From McVitie's to Burton's
Burton's Foods has poached Jon Gatfield from arch rival McVitie's to fill the newly created post of operations director. Gatfield takes a seat on the biscuit company's main board and assumes responsibility for purchasing, manufacturing and...
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Jacob's Creek C&C exclusives
Two exclusive promotions for the C&C sector are being launched by Pernod Ricard UK for its leading Australian wine Jacob's Creek. These are an in-pack wine rack and twin-pack gift box. The 12-bottle rack will be offered free inside cases of the...
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KP McVitie's division scrapped
United Biscuits is scrapping its KP McVitie's sales division as it restructures and puts more cash behind activities in the wholesale sector. Up to 400 staff are being axed, including 145 sales reps. A spokeswoman said that few employees would be...
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Mr Kipling wreaks havoc series
"The latest series of ads for Mr Kipling cakes have built cleverly on the veteran catchphrase Exceedingly good' but have brought it up to date. They are quirky and humorous and show the familiar and well-intentioned old gentleman in unfamiliar and...
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Mr Kipling's puffed up for summer
RHM Frozen Foods is hoping to capitalise on Manor Bakeries relaunch of its Mr Kipling brand, by adding two new Summer Slices to its Mr Kipling frozen range. The two fruit flavours strawberry and blackcurrant are made from puff pastry and have...
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Flippers in flap for Dipper push
McVitie's has teamed up with kids' channel Cartoon Network to stage an interactive campaign for Penguin Flipper Dipper. The aim is to get kids on to the Cartoon Network web site (via on air spots and an ad in the Cartoon Network comic) which leads...
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It's the bite stuff in the tube as Hob Nobs grab nibblers
McVitie's is poised to roll out a tongue in cheek ad campaign for Hob Nobs in tubes. This nibbles part of the £20m McVitie's is putting behind its core brands this year, a 20% increase on ad spend for 2000. The Hob Nobs campaign centres round the...
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McVitie's gives Hutchison dual international role
United Biscuits has promoted Colin Hutchison to McVitie's deputy managing director, biscuits, UK and export. Hutchison, who became sales director in 1996, will lead McVitie's UK sales and marketing, and head UB export, UB Ireland and UB North...
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Havoc let loose as Mr Kipling turns exceedingly relevant'
Exclusive Mary Carmichael Manor Bakeries has lifted the lid on plans for the £5m makeover of its Mr Kipling brand its first formal review in 30 years and they include a change of image for the genial elderly brand ambassador. The new ads,...
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International: Breaking news about the most exciting interna
In Germany, Kraft Foods has relaunched its Jacobs instant coffee range with a new style dose-dispenser in the lid of the jar, so a portion of coffee can be poured out directly into the cup, rather than having to use a spoon. Bellot of France...
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Go Ahead! ditches dated lines
Exclusive Mary Carmichael A ruthless overhaul of McVitie's superstar better-for- you brand Go Ahead! is to include culling some products, bringing in replacements and revamping the ad campaign all in the name of good taste. "There's no trade...
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Manor Bakeries: exceedingly revamped
Manor Bakeries is giving Mr Kipling a new look, new advertising and its first web site in a major revamp of the 34 year old cake brand. While keeping details of the £5m ad campaign under wraps for now, the company's aim is to give the brand a more...
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Credible red from Caxton
Caxton Wines is increasing the number of reds in its Jacob's Creek range to four with the addition of a Merlot. The wine, which went on show for the first time at the tasting, has the same retail price £5.99 as the Cabernet Sauvignon introduced...
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Little biscuits, big plans
McVitie's £6m-backed launch of Penguin Flipper Dippers and Mini BN snacks shows it using key brands to harness the booming eat now and kids' snack markets. Single packs (rsp 49p) of Flipper Dippers a pot of Penguin flipper-shaped biscuits with...
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Tub format for Mini Cookies
Horizon Biscuits is rolling out Maryland Mini Cookies mini versions of the Maryland Choc Chip Cookies that come in a 200g foil sealed tub (rsp 89p). Helen Hamlin, brand manager for Maryland, said: "The new tub packaging is well suited for...
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The Grocer Guide to Snacks (an advertising supplement)
Jacobs: A snack that's not quite normal Jacobs Bakery Limited PO Box 1 Long Lane Liverpool L9 7BQ Tel: 0151 525 3661 Fax: 0151 530 3413 Key contacts Category marketing manager Andy Davis Brand manager Annabel ...
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Leading Edge The IGD Development Network for young industry
And the winners are… - Member of the year: Michelle Wilkinson, beers, wines and spirits buyer, United Norwest Co-op, who gets £800, an IGD training course, a large hamper of McVitie’s biscuits, and a trophy designed by John Rocha - Runner up:…
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The Grocer guide to wine (an advertising supplement): Caxton
The red wine wizard of Oz Caxton Wines 8-10 Hampton Road Hounslow Middlesex TW3 1JL Tel: 020 8538 4500 Fax: 020 8538 4545 Key contacts Marketing manager Charles Marshall KEY BRANDS · Jacob's Creek ...
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Jaffa Cakes aims to score with kids through Manchester Unite
Karen Dempsey McVitie's Jaffa Cakes has signed a £5m sponsorship deal with Manchester United. Over the next two seasons Jaffa Cakes will be "the favourite half-time snack of Manchester United", claiming to give players a low fat high energy boost....
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Competitions: Winners have a superb holiday
In April, Ann and Stephen Smallman had the week's holiday of a lifetime in Jamaica and it was all thanks to The Grocer Club. Last November, Jane entered a Grocer Club competition run in conjunction with Jacob's Bakery's Mrs Peek's Christmas...