All Cakes & biscuits articles – Page 50
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News
Category logistics: the way forward
It's the last word in effective consumer response.Jacob Bruun-Jensen and Jonty Shipley report Ever since its debut in the mid 1990s, category management has proved effective in boosting like for like sales in stagnant or mature categories but...
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News
Net: picking the right option
Online groceries have grown rapidly and retailers now have two main choices for product picking in store or dedicated warehousing. Jacob Bruun-Jensen and Jonty Shipley review pros and cons for UK retailers Online shopping with home or office...
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News
McVitie's targets eat now' with To Go snacks
McVitie's Cake Company is launching a range of muffins and flapjacks under the McVitie's To Go name in March in the first of a series of initiatives to exploit the booming eat now' snack cake sector. The seven strong range encompasses established...
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News
M&S seeks health destination appeal with Count on Us foods f
Marks and Spencer has taken on McVitie's Go Ahead! and other major health oriented brands with the launch of its Count on Us range for slimmers and the health conscious this week. The move is a brave attempt by the beleaguered retailer to add...