All Cakes & biscuits articles – Page 51
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News
A pick me up
McVitie's is targeting six to 11 year olds with a new £1m TV advertising campaign for Penguin which it hopes will create a new brand personality and boost sales. The campaign, which stars an animated penguin, hits the screens on Monday (March 6) ...
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Exceedingly lunchboxy
Manor Bakeries has added three products to its Mr Kipling range and revamped old favourites as cake wrestles with biscuits and confectionery for domination of the nation's lunchboxes. The new arrivals comprise Butterfly Cakes, packs of individually...
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MUFFINS BY MAIL
The Fabulous Bakin' Boys is launching a muffin delivery service from its web site www.muffinthemail.co.uk Consumers can send their order over the web site, pay by credit card, and have a box of muffins delivered the next day (if they order before...
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IPC magazines get stuck into covermount activity
IPC Magazines has announced a raft of promotional activity for some of its women's, teen and parenting titles. Glossy monthly Woman's Journal has teamed up with publisher Penguin for a special free gift for readers. Covermounted to its March...
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Crinklins back on TV
McVitie's Go Ahead! Crinklins returned to TV this week in a four week £1.2m campaign, part of the £4m put behind the Go Ahead! range this year. The campaign, which builds on Go Ahead!'s snack police' theme, includes 5,000 posters and 50 specially...
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Category logistics: the way forward
It's the last word in effective consumer response.Jacob Bruun-Jensen and Jonty Shipley report Ever since its debut in the mid 1990s, category management has proved effective in boosting like for like sales in stagnant or mature categories but...
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Net: picking the right option
Online groceries have grown rapidly and retailers now have two main choices for product picking in store or dedicated warehousing. Jacob Bruun-Jensen and Jonty Shipley review pros and cons for UK retailers Online shopping with home or office...
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McVitie's targets eat now' with To Go snacks
McVitie's Cake Company is launching a range of muffins and flapjacks under the McVitie's To Go name in March in the first of a series of initiatives to exploit the booming eat now' snack cake sector. The seven strong range encompasses established...
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M&S seeks health destination appeal with Count on Us foods f
Marks and Spencer has taken on McVitie's Go Ahead! and other major health oriented brands with the launch of its Count on Us range for slimmers and the health conscious this week. The move is a brave attempt by the beleaguered retailer to add...