All Cakes & biscuits articles – Page 41
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NewsSoreen gets energy boost as owner calls for promos to be cut
McCambridge Foods relaunched Soreen this week in a bid to reposition the malt loaf brand as an energy food and called on retailers to scale back promotional activity.
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NewsJacob’s Creek nets Wimbledon sponsorship deal
Jacob’s Creek has been named as the new official wine of Wimbledon.
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UB picks up its Penguin brand again
United Biscuits is relaunching its McVitie's Penguin brand with a lower calorie content and revamped packaging.The reformulated range (excluding Penguin Wafer), which is rolling out now, contains 106 calories per bar, compared with the...
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First Cape sails ahead as Jacob’s Creek flounders
South African wine brand First Cape has nudged Jacob's Creek out of the top five biggest off-trade wines in the UK, leapfrogging its Aussie rival for the first time.First Cape has taken fifth place following a 40% sales hike over the...
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Walker is new MD of Lyons
Lyons Seafoods has appointed Craig Walker as MD. He joins from Nutricia where he was general manager, France, and brings more than 20 years of management experience at leading food companies including Groupe Danone and Jacob's Bakery.
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NewsDogs, stoats and a royal coat of arms
Last week BrewDog stole the headlines with genre-bending 55% abv beer End of the World, the apocalyptic sequel to last year's 32% Tactical Nuclear Penguin. (We'd ask what they've been drinking to come up with names like those, but there probably...
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Flatbreads from Jacob’s
UB is giving flatbreads some mainstream appeal with the launch of Jacob's Flatbreads. The NPD is rolling out now in Salt & Cracked Black Pepper and Mixed Seeds flavours (rsp: £1.42). "Consumers have traditionally...
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Tea Break treats up for grabs in McVitie’s VIP Club promotion
United Biscuits is looking to boost brand loyalty across its biscuit portfolio with a new collect-and-reward scheme called The McVitie's VIP Club. The long-term activity kicks off on 16 August and runs for 12 months across 360 million...
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NewsMessino takes on McVitie's in battle of the Jaffa Cake
Not content with humiliating us at football, the Germans have now launched an assault on one of our national delicacies – the Jaffa Cake.
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Focus On Scotland: Four to watch
BrewDog launched its 32% abv Tactical Nuclear Penguin in November. The unusual name comes from the fact that the beer is stored in an ice cream factory for 21 days at 'penguin temperatures'.
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The Human Angle: Paul Tripp
It is an exciting time at Soreen as we're in the middle of a £6m two-year business transformation. The speed at which the business is growing means we've never been busier.
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Quality Test: White muffins, own label, 4pk
The Waitrose muffin was the weakest of the lot; it was very floury and rather doughy, an effect not helped by its oddly synthetic aftertaste.
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Just chew it: Soreen to rebrand as energy food
Soreen is using a £6m cash injection from Barclays Bank to give itself a "modern and energy food image" and invest in a hi-tech super-bakery to improve service to retail customers.McCambridge Foods is relaunching Soreen with the new...
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Penguins back on TV in WWF link
McVitie's is bringing Penguin back to TV for the first time in seven years to promote a new partnership with WWF. The £1.5m campaign breaks this week and will offer consumers the chance to adopt a penguin.
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Campaign Trail: Mr Kipling’s other half
Does Mr Kipling have exceedingly good taste with ladies? Consumers will be able to find out when his wife appears on TV for the first time.
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Saturday Essay: There’s more to being green than recycling
Partnership with third parties is vital to develop shoppers' growing environmental understanding, says Rik Jacobs
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NewsAcid Test: Jacob's Creek Three Vines (50cl)
Smaller bottle equals smaller hangover (and lower price). But is the wine any good?
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Gonzo beer exclusive to Tesco stores
US brewer Flying Dog has won listings in Tesco for two of its beers.The Maryland-based brewer's 5.5% abv Classic Pale Ale and 7.8% Gonzo Imperial Porter a dark beer with a rich, malty body are being shipped into 169 Tesco stores this...
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McVitie’s gets Disney tie-up for Christmas
United Biscuits is introducing Disney-branded biscuits to its McVitie's portfolio for the festive season.Disney McVitie's Cookies & Cream (rsp: £5.49 for 300g) hits shelves later this month alongside a new Classic Collection 600g tin...