All Cakes & biscuits articles – Page 40
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News
Focus On Cakes & Biscuits: McVitie's signs up to the cult of Jaffa
This July, Jaffa Cakes launched its biggest digital effort yet. Activity centred on two microsites, 'Cult of Jaffa' and 'The Jaffa Cake Broadcasting Corporation' - one inviting fans to help protect Jaffa Cakes from the likes of the House of Garibaldi, the other a spoof news site, and both fully ...
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NewsBoom for Burton’s: profits triple despite commodity crunch
Burton’s Foods shrugged off rising cocoa and dairy prices in 2010 to more than triple its profits. The maker of Cadbury Fingers, Jammie Dodgers and Maryland Cookies reported profits of £13.1m for the year to 1 January 2011 compared with…
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NewsCakes and Mr Kipling key as Premier dreams of an ambient Christmas
Premier Foods has unveiled its Christmas line-up with a move to boost festive sales within its ambient portfolio. The manufacturing giant has launched a number of new seasonal lines under its Mr Kipling brand, including iced-top mince pies and mince pies with custard.
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Analysis & FeaturesAcid Test: McVitie's Quirks Double Choc
Quirks has been designed to attract younger consumers to the biscuit aisle
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News
McVitie’s Quirks aim at young biscuit fans
McVitie’s is showing its quirky side with the roll-out of a new biscuit range designed to attract younger consumers.
Brand owner United Biscuits is predicting sales of its new Quirks crunchy biscuits with a smooth chocolatey centre will… -
NewsMr Kipling seeks slice of fresh cake market
Mr Kipling has moved into fresh cakes for the first time as part of Premier Foods' plans to breathe new life into its older brands. It has rolled out a three-strong range of chilled cakes into Asda and will be moving its Ambrosia brand...
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News
‘Hobrobs’ row has McVitie’s in Twitter tizz
Jemima Khan and Jeremy Clarkson weren’t the only well-loved British brands on the defensive thanks to Twitter this week. Biscuit king McVitie’s was at the centre of some online argy-bargy over the advert for its Medley bars.
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News
Beefed-up Boasters bids to bounce back
United Biscuits is relaunching McVitie's Boasters in a bid to reverse declining sales of the luxury biscuits. The updated Boasters range features a 20% higher chocolate content, while the biscuits have been made a third larger to offer "a...
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News
McVitie’s and Mars unite to slice up Twix
McVitie's Cake Company has teamed up with Mars to launch Twix branded caramel slices marking the chocolate brand's first foray into cakes.Twix Caramel Slices, rolling out now, feature a shortcake base with a layer of caramel topped with...
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News
Britain's 100 Biggest Brands 2011: Felix to Mr Kipling
Neither bright-eyed nor bushy-tailed, Felix has lost share as pet owners have forked out increasing amounts on premium cat foods. Whiskas Simply, which...
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NewsUB hits back at Fox’s with indulgent range
United Biscuits has unveiled its latest weapon in the premium biscuit battle an indulgent bite-sized McVitie's range. McVitie's Temptations will be available from next month in Belgian Milk Chocolate & Hazelnut, Belgian White...
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Comment & OpinionAd of the Week: Beware the poison Bakewell of cakes’ Lucrezia Borgia
Over two decades with the Oxo clan, Lynda Bellingham matured from MILF to glamorous granny, via that awkward menopausal stage at which female BBC newsreaders get sacked. A more sinister change is befalling Mrs Kipling.
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News
Carter exits in Premier management reshuffle
Premier Foods has denied claims of succession planning after it unveiled a board and organisational reshuffle this week.The Mr Kipling cakes maker announced the changes in a bid to "reinvogorate" its portfolio of brands. As part of the...
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NewsSoreen gets energy boost as owner calls for promos to be cut
McCambridge Foods relaunched Soreen this week in a bid to reposition the malt loaf brand as an energy food and called on retailers to scale back promotional activity.
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NewsJacob’s Creek nets Wimbledon sponsorship deal
Jacob’s Creek has been named as the new official wine of Wimbledon.
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News
UB picks up its Penguin brand again
United Biscuits is relaunching its McVitie's Penguin brand with a lower calorie content and revamped packaging.The reformulated range (excluding Penguin Wafer), which is rolling out now, contains 106 calories per bar, compared with the...
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News
First Cape sails ahead as Jacob’s Creek flounders
South African wine brand First Cape has nudged Jacob's Creek out of the top five biggest off-trade wines in the UK, leapfrogging its Aussie rival for the first time.First Cape has taken fifth place following a 40% sales hike over the...
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News
Walker is new MD of Lyons
Lyons Seafoods has appointed Craig Walker as MD. He joins from Nutricia where he was general manager, France, and brings more than 20 years of management experience at leading food companies including Groupe Danone and Jacob's Bakery.
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NewsDogs, stoats and a royal coat of arms
Last week BrewDog stole the headlines with genre-bending 55% abv beer End of the World, the apocalyptic sequel to last year's 32% Tactical Nuclear Penguin. (We'd ask what they've been drinking to come up with names like those, but there probably...
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News
Flatbreads from Jacob’s
UB is giving flatbreads some mainstream appeal with the launch of Jacob's Flatbreads. The NPD is rolling out now in Salt & Cracked Black Pepper and Mixed Seeds flavours (rsp: £1.42). "Consumers have traditionally...