All Cakes & biscuits articles – Page 40
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Soreen keeps it traditional
Malt loaf producer Soreen has created a range of fruit loaves using its trademark sticky recipe and yellow packaging. The fruit loaf varieties will include new additions Cinnamon & Raisin and Orange & Sultana,...
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Welcome up the Creek
Jacob's Creek will be the subject of a £2m marketing campaign this year to strengthen its position as a key Australian wine brand in the UK off-trade. Using the strapline, 'Welcome Back to our Place', the television advertising...
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Moments of sheer indulgence
UBUK is hoisting McVitie's into the special treat sector of the biscuit category with the creation of an indulgent, premium sub-brand called Moments.The company is predicting £10m in annual sales for the new entrant and is backing...
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Early Days
>>how a new product is performingProduct:Cadbury jaffa cakesCompany:Burton’s FoodsLaunch date:August 2006Burton’s Foods went head to head with McVitie’s Jaffa Cakes last year when it decided to...
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Mr Kipling delights with less fat
Mr Kipling has capitulated to the healthy eating trend sweeping across cakes and biscuits with the launch of a lighter version of its signature range.The 40-year-old brand is this month launching Delightful, a four-strong range of products that...
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A global premiumisation strategy
Australian wine brand Jacob’s Creek is introducing the St Hugo Coonawarra Cabernet Sauvignon 2002 to its Heritage range.The Heritage portfolio – which also includes Steingarten Riesling and Centenery Hill Shiraz – is designed to be built up of...
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Supplier Spotlight
In 2003, Ian Jalland wanted to get public liability insurance for some farmland he had bought the year before. But his insurer told him he needed livestock on the land to qualify, so he acquired three Jacob sheep.Two years later, Jalland is ...
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A new generation of total nutters
As the original cereal bars celebrate their last quarter of a century, muffins and donuts join the popularity stakesIt’s 25 years since we were first introduced to the now ubiquitous cereal bars, when Jordans launched Crunchy, and...
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Cake’s down at RHM
RHM, the makers of Hovis, Mr Kipling and Bisto is expected to announce half-year pre-tax profits of £70m for the six months to October 29, up 7% on the same period last year.It will announce its full interim results on December 14, but said...
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Manor Bakeries has the cure for mince pie fatigue
Manor Bakeries is hoping to appeal to festive revellers who have mince pie fatigue in its Christmas cake innovations.Mr Kipling Cranberry and Orange Whole Cake (rsp: £2.99) and individual Mr Kipling White Chocolate & Cranberry Muffins (rsp:...
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Staple develops style
Bread is still a breakfast staple, but it is being replaced with more exotic variants such as croissants and muffinsEver a breakfast staple and still present at 37% of all breakfasts, bread is starting to lose out to some of its more...
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Burton’s set to steal a share
A clash of the biscuit titans is expected as Burton’s Foods takes on McVitie’s jaffa cakes with a Cadbury-branded milk chocolate version.Developed under licence from Cadbury, Burton’s Foods is hoping its milk chocolate-coated jaffa cakes will...
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Wine brands chill out for summer
Brands including Fetzer and Jacob’s Creek are introducing wine cooling innovations to compete with chilled beer in preparation for this summer’s heatwave.Producer Fetzer Vineyards is offering a re-usable Cool-Air tube to Sainsbury shoppers...
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Penguin pair for UK store
Southcorp is launching its Little Penguin Australian wine range into the UK.The wines, initially a Chardonnay and a Shiraz, are priced at £4.99 each and are available at Sainsbury.They are described as easy-drinking and the Chardonnay is...
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The Acid Test
>>Consumers and buyers give their views on the latest product launchesProduct: Jacob’s Creek Sparkling RoséCompany: Pernod RicardPrice: £7.99 per bottleJacob’s Creek Sparkling Rosé is a...
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UBUK irons out supply problems
United Biscuits UK is finally ironing out supply problems on its own-label and McVitie’s branded biscuits following the flood that devastated its Carlisle factory in January.A spokeswoman said: “We have restored 80% of production, or eight...
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Indulgent way to rise and shine
Consumers are spending more money more often on morning goods and suppliers are responding with a wealth of crumpets, muffins, pancakes, bagels, scones and toasting linesModern cereal bars might appeal to some time-starved, cash-rich...
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Hunter moves to a key new marketing role at Northern
Former Jacobs marketing director Graham Hunter has been appointed as Northern Foods’ group marketing director.The company said that this newly created role supports its objective of enhancing key skills across the group, notably in...
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Shake up for cakes
McVitie’s Cake Company is aiming to build awareness and drive growth in the burgeoning ‘eat now’ cake category by relaunching its range with six additional products.As with the rest of the McVitie’s portfolio, the cake company has returned to...
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Lyle’s and Soreen link for breakfast
Lyle’s Golden Syrup and Soreen malt loaf have joined forces to create an innovative product for the breakfast table.Lyle’s Golden Syrup Fruit Loaf combines 14% golden syrup with Soreen’s fruit malt loaf and is designed to tap into the breakfast...