Heinz has launched a Facebook campaign giving consumers the chance to have their name engraved on a bean.
The push aims to drive interest in the Five Beanz variant, which hit stores in June and contains haricot, kidney, pinto, cannellini and borlotti beans.
Beanz fans can take part in a light-hearted personality test and answer six multiple choice questions to find out what kind of ‘bean’ they are. Those who complete the quiz will be automatically entered into a draw to win an engraved dried bean of the variety that matches their personality the most.
Heinz will select a winner from each bean variety every hour, equating to 120 beans a day over the course of the 12-day campaign, which kicked off yesterday (20 August).
The social media activity runs alongside a fully integrated campaign to support Five Beanz, including digital activity, print and outdoor advertising.