Archive of all category reports – Page 76
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Category ReportMomentum lost as BSM brands flag
The butters and spreads category has suffered a painful fall from grace over the past year…
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Category ReportTop campaign of the year (11-20)
Video:Green Giant_Boy Turns into Cartoon Boy with Green Giant advert11. Green GiantCanned: vegetables General recall: 61% Brand linkage: 89% A child turns into an animated character when he is transported from the kitchen table to the magical world of the Green Giant, as our entirely well-intentioned hero delights in showing ...
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Category ReportPetcare - It's Felix by a whisker as can sales slip
Petcare suppliers have been fighting like cats and dogs for their share of a category that’s slipped slightly…
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Category Report
Tobacco: Display ban sees smokers downtrading
In a year in which the tobacco display ban finally arrived – in England, at least – the prevailing trend in the market…
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Category ReportTop products survey 2012
Grocery has been under a cloud in 2012. Who’s sinking, who’s weathering the storm, and who’s home and dry?
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Category ReportGiant strides for Northern Ireland's food and drink industry
Once a lost cause, Northern Ireland’s image is changing, as both a tourist destination and a place to do business…
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Category ReportHot desserts innovations
Missed out on a Heston concoction? Fear not: Hain Daniels has also tapped into the festive market…
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Category ReportIrwin's gains down to supply chain as much as celebrity chef
Irwin’s Bakery is celebrating its centenary in 2012, but MD Brian Irwin points to a far more recent anniversary…
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Category ReportNorthern Ireland Ireland's best food and drink innovations
Glens of Antrim MD Michael McKillop is on a mission to bring some interest and excitement back…
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Category ReportAsda develops regional own-label range for NI
It may only be 20 miles across the Irish Sea, but Northern Ireland has some marked differences to the mainland…
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Category ReportBrands steaming ahead in hot puddings
Thanks to limited supply and excessive demand, Heston’s Christmas puddings for Waitrose have stirred up foodies…
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Category Report
Special report: Northern Ireland
Northern Ireland wants to grow its food and drink industry by 40% and create 15,000 new jobs by 2020. The question is: how?
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Category ReportSeeking the winning format in convenience
The past few years has seen an explosion of interest in convenient cheese formats….
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Category ReportWill more Continental cheeses be landing in the UK soon?
There are many things China is famous for, but dairy hasn’t, historically, been one of them….
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Category ReportCould cheese dish be dish of the day once more?
The cheese dish – arguably the original cheese packaging format – is an increasingly rare sight….
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Category ReportCan Cheddar do a Philly and cook up more sales?
Suppliers know that if the Cheddar market is to deliver long-term sustainable volume growth……
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Category ReportPack to basics with cheese packaging?
Ask any branding expert, and they’ll tell you the secret to a successful brand is differentiation….
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Category ReportThe brands ride again in Cheddar
If the story of 2011 was the resurgence of own-label Cheddar, 2012 will be remembered as the year the brands bit back….
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Category ReportAdding flavour - and value - to Continental cheese
Continental cheese suppliers are breathing new life into old varieties with ‘Continental cheese plus’ products….
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Category ReportHow licensing can add value to a Cheddar brand
Despite the best efforts of the big Cheddar brands, the market remains heavily promotion-driven….