Category reports – Page 68
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Category ReportArla shifts promo tactics to push value back into category
It’s not how much you promote that really matters in butters and spreads…
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Category ReportRecord price hikes for dairy farmers in tight times
With bad weather leading to continuing milk shortages, manufacturers are set to feel the pinch in 2013…
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Category Report'Healthy' spreads face battle to convince shoppers
There may have been a glut of health-orientated NPD but sales in the sub-category are anything but healthy…
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Category ReportKantar Worldpanel on butter & spreads market
The 1.5% decline in the butter, spreads & margarine market has been driven by price deflation and less frequent shops…
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Category ReportFocus on butter & spreads: Moove over margarine
Butter is booming. But with costs rising, is growth sustainable and how can margarine recover lost sales?…
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Category ReportOC&C Global 50
There’s a new ‘big five’ to watch out for in Africa. They’re global fmcg behemoths Nestlé, Procter & Gamble, Unilever, PepsiCo and Coca-Cola. Find out more in our OC&C Global 50 report.
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Category ReportBeer & cider: a case of brewer's droop
A cut in ‘unsustainable’ deals has hit beer sales hard. Even cider is starting to flag. Will efforts to restore value help…
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Category ReportRock on! Ale meets music as stars brew up a storm
Beer is the new rock’n’roll. Look no further than the glut of new beers brewed by bands over the past year for proof.
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Category ReportA Good Call? Foster's cuts its ad spend
We’ve been seeing plenty of the Good Call duo of late, despite Foster’s cut in spend.
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Category Report
Focus on beer and cider
A cut in ‘unsustainable’ deals has hit beer sales hard. Even cider is starting to flag. Will efforts to restore value help defy the droop?
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Category ReportMiller 18-beer pack proves a hit
Miller Genuine Draft is borrowing a cool idea from Savanna Cider in a bid to revive flagging sales…
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Category ReportLager gets lively as 1664 ousts Beck's
Ooh ahh, Cantona. With a little help from new TV ads starring the goal-scoring Gaul…
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Category ReportMixed packs offer risk-free way to experiment
A multipack is not just for Christmas these days - or Father’s Day for that matter…
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Category ReportThe beers that do what they say on the bottle
While brewers and retailers have puzzled for years over ways to boost the gastronomic credentials of beer…
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Category ReportCidre turns cider into a pricier affair
In just two years, Stella’s done a lot for cider…
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Category ReportFocus on beer & cider - Kantar Worldpanel
The market hasn’t done well over the past 52 weeks and has failed to continue its strong 9.7% growth we saw in the previous year…
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Category ReportCan 'mega' cans help reverse falling sales?
Bottles are flattening cans in beer and cider. “In the retail environment, the bottle is king at the moment,”…
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Category ReportOld brands turn to new variants as growth slows
Using the safety net of an existing brand to introduce a variant is nothing new to the drinks aisle…
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Category ReportMultiples increase promo activity in price-match war
There may have been an 18.3% decline in beer & cider deals by the 10 most promoted brands in the past year…
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Category ReportHobgoblin's wickedly strong year
Ale has enjoyed decidedly mixed fortunes over the past year.