Tesco shopper checkout

Supermarket price inflation drops to lowest level for 18 months Subscription

10 Aug 2018 | By Alec Mattinson

Supermarket price inflation has hit its lowest level for 18 months as the post-Brexit jump in grocery prices continues to stabilise.

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Sainsbury's staff

Sainsbury's to respond to union on pay in two weeks Subscription

09 Aug 2018 | By Marianne Calnan

Supermarket held talks with the Unite union yesterday

asda free from dairy alternatives aisle

Asda cuts prices of its most popular free from lines Subscription

09 Aug 2018 | By Steve Farrell

Sixteen own-label products are now up to a claimed 40% cheaper than equivalents sold by others in the big four

Potato crisps in an open bag

Co-op working to get recyclable crisp bags on shelf Subscription

08 Aug 2018 | By Daniel Selwood

Recyclable packs would be a more credible option than compostable, said Iain Ferguson, the Co-op’s environment manager

m&s click and collect

M&S to offer online returns at Simply Food stores Subscription

08 Aug 2018 | By Marianne Calnan

The Doddle service was first trialled at seven M&S stores in June 2017

Morrisons cucumber

Morrisons removes cucumber plastic sleeves to reduce waste

07 Aug 2018 | By Rachel Graham

The move will cut out the use of 16 million plastic sleeves per year


Sainsbury's named greenest supermarket in emissions report

07 Aug 2018 | By Marianne Calnan

Sainsbury’s was found to have the lowest emission levels compared to its rivals

sainsbury's staff

Sainsbury's to hold talks with Unite union over pay proposals Subscription

07 Aug 2018 | By Marianne Calnan

Sainsbury’s retail and operations director Simon Roberts said he was proud of the pay deal

M&S Sparks tech

M&S partners with True in push for digital innovation Subscription

07 Aug 2018 | By Marianne Calnan

The partnership will give M&S ‘unparalleled access to the latest innovations and technologies’, said CEO Steve Rowe

Aldi spirits

Search data shows Tesco may be on to a winner with Jack's

07 Aug 2018 | By Harry Walker

Consumers are searching for discount offerings more frequently, says Google’s Harry Walker

asda foundation holiday hunger

Asda Foundation funds charities to provide children with food

06 Aug 2018 | By Ronan Hegarty

The initiative follows the launch of Asda’s Fight Hunger Create Change partnership with FareShare and the Trussell Trust

Coop Inverness DC

Co-op to open £6m distribution centre in Inverness Subscription

06 Aug 2018 | By Marianne Calnan

The Co-op is looking to open 18 new branches across Scotland by the end of the year and revamp 20 existing stores

Stormy days for Carrefour

Tesco-Carrefour alliance to be operational by October Subscription

06 Aug 2018 | By Henry Saker-Clark

Tesco’s strategic alliance with French hypermarket Carrefour will be operational by October.

Jesus Lorente

Why did Lorente leave Asda and what now for Burnley? Subscription

03 Aug 2018 | By Ian Quinn

Jesús Lorente lasted just seven months in his role as Asda’s CMO

Asda store web

Asda VP of non-edible grocery Phil Briggs to leave role

02 Aug 2018 | By Ian Quinn

Briggs has been replaced by VP of own brand at Asda Lizzy Massey

morrisons wonky flowers

Morrisons set to offer 'wonky flowers' for sale

02 Aug 2018 | By Ian Quinn

The flowers will be priced at £3 per bouquet, compared with £5 for a standard version

Sainsbury's plastic

Sainsbury's criticised for 'wasteful' plastic bag use Subscription

01 Aug 2018 | By Marianne Calnan

Shoppers take to Facebook to ask retailer not to use plastic bags in online orders

customer paying with smartphone

As loyalty gets more personal and immediate, Clubcard is moving with the times Subscription

01 Aug 2018 | By Ian Quinn

Surely time is up on the era of shoppers waiting eagerly at home for their vouchers

tesco new dairy products

Tesco overhauls 350 products as part of dairy range revamp Subscription

01 Aug 2018 | By Ian Quinn

It follows a relaunch of Tesco’s budget Creamfields tertiary dairy brand last month

Flooded Tesco carpark

Tesco forced to close Antrim DC following floods Subscription

01 Aug 2018 | By Ian Quinn

Torrential rain also forced the temporary closure of a Tesco store in the town

Finance accounting financial results balance sheet

IFRS 16 accounting change will be momentous for UK retailers

31 Jul 2018 | By Simon Lello

Savvy retailers have a window of opportunity to proactively negotiate with their banks, says MUFG’s Simon Lello



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Big or small, Food and Drink manufacturers are under pressure. Supermarket range reviews, massive retail mergers, the backlash against plastic packaging and the ongoing unpredictability of Brexit are just some of the huge challenges facing them in 2018. 


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There was a time where it was enough to do one thing and do it well. When simply providing a solid product and service would support your business model for many years, if not decades. But the world has changed and continues to change… fast. Brands need to be planning ahead, but also ready to react when the competition start to encroach on their territory.  


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As three in four new product launches currently fail within a year, Bray Leino’s new comms model suggests how the traditional approach can evolve to de-risk the launch process. Hosted by The Grocer, Bray Leino invited marketers from leading food and drink brands to discuss this hypothesis. That discussion is the basis for this paper.




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