B&M-owned Heron Foods has appointed Dale Fawcett as its new finance director.
He replaces Stuart Bush, who has left after 26 years with the business.
Fawcett is an external appointment who has worked in food manufacturing for the past 10 years, in a variety of roles including operations, commercial and finance, according to Heron Foods.
Bush said the time had come for him to “move on and explore new opportunities”.
“While it’s not easy to step away from something that’s been such a big part of my life, I’m excited for what comes next,” he wrote on LinkedIn.
“I’m now open to discussing new and exciting opportunities where I can bring my experience, financial leadership and commercial perspective to a new team or organisation.”
Read more: What is the outlook for B&M as profits continue to fall?
Fawcett started at Heron Foods in April and Bush left on 6 June.
Heron Foods’ sales dipped by 0.6% year on year in the 52 weeks to 29 March 2025, despite the frozen food chain’s estate growing by eight stores in the period, from 335 to 343.
GlobalData retail analyst Emily Scott said it suggested “the value-led Heron format may require reassessment, particularly in a challenging economic environment that should, in theory, favour value-orientated propositions”.
B&M fascia stores in the UK have also been suffering, with like-for-like sales down 3.1% in the year. The group acknowledged in its full-year trading update that “operational execution could have been better”.
The group announced former Tesco exec Tjeerd Jegen as its new CEO in May, with a start date of 16 June. Jegen replaces Alex Russo, whose departure was announced in February as the group issued its second profit warning since the start of the year.
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