Chicago Town is cashing in on World Cup fever with the £500,000 launch of its Footie Feast pizza.

Rolling out next week, Footie Feast (rsp: £3.50) is topped with a variety of meat toppings and is the first in a series of limited-edition frozen pizzas to be launched under the brands' Takeaway range.

Packaging will feature an on-pack promotion that gives consumers the chance to win either a Chicago Town Takeaway Inflatable Footie Stadium, or a city break to Milan, Madrid or Barcelona.

Brand owner Dr Oetker will back the launch with a national press campaign.