Coca-Cola news and analysis – Page 5
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Comment & OpinionCoca-Cola hones in on hugs in Olympic campaign
Coca-Cola has cannily drawn on the Olympic spirit for its global ad
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NewsCoca-Cola HBC agrees $130m loan for Egyptian projects
The loan from the European Bank of Reconstruction & Development will further the London-listed group’s investment in people development and sustainable business practices in Egypt
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NewsCoca-Cola launches personalised Diet Coke packs in stores
More than 150 different names are available
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Analysis & FeaturesSainsbury’s wins Grocer of the Year for the first time in two decades
Sainsbury’s has bagged Grocer of the Year for the first time in nearly two decades at last night’s Grocer Gold Awards 2024 – topping an outstanding evening of celebration
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Events & AwardsGrocer Gold Awards 2024: Coca-Cola wins Consumer Initiative of the Year
Geo-targeted social media posts, plus influencer content and endorsements, sparked significant engagement and traction among younger consumers
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Category ReportEnergy drinks trends 2024: Can Red Bull outrun Monster?
Energy drinks brands are racing ahead, with flavour innovation, festival appearances and keen pricing broadening their appeal
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Category ReportEnergy products trends 2024: Can challengers go the distance?
Can deals with influencers such as ultra-runner and ‘Hardest Geezer’ Russ Cook help challenger energy brands go the distance?
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NewsSainsbury’s promotion sees ‘Nectar Purple’ cans hidden in Diet Coke multipacks
Shoppers can win £100 of Nectar Points by finding a purple can
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Analysis & FeaturesShrinking the innovation deficit: Strategies for distinctive new products
Researchers have come up with a metric to define distinctive innovation – and found it’s lacking. So why should developers push the boat out?
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NewsCoca-Cola Europacific Partners hires internally to fill CFO role
Walker has held several roles in the Coca-Cola system, including as CFO of the Coca-Cola bottler in Canada
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NewsInnocent shakes up board following trio of departures
The appointments come with COO James Davenport and UK MD Sam Akinluyi set to depart
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ProfilesMy food & drink job: Ethan O’Brien, apprentice, Coca-Cola
’The opportunities are endless, you just have to put the work in and the rewards will follow’
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Comment & OpinionUltra-Processed People: Dr Chris van Tulleken’s ‘incendiary’ new book hurts
TV doctor’s dissection exposes food industry’s underbelly in painstaking, gory, unanesthetised detail
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Analysis & FeaturesHow sports sponsorship has evolved for modern brands
Brands are queuing up to associate with the Olympics and Euros this year. But the sponsorship game has changed – and strategic partnerships, social media activity and digital activations are winning
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Category ReportSoft drinks trends 2024: Does big soda need another makeover?
As volumes sales fall, brands are turning to new looks, limited edition flavours and healthier reformulations to recover momentum
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Analysis & FeaturesAre fmcg sports sponsors losing out to eastern rivals?
Fmcg brands are facing increased competition in the sporting sponsorship space from a new breed of businesses. What are the implications?
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NewsInnocent veteran James Davenport to depart as COO
Davenport had been “integral to the transformation of the business” over his more than 20-year employment, Innocent said
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RankingsWhere next for Britain’s Biggest Brands?
As cash-strapped shoppers turn to own label, brands are innovating to win them back. But danger lurks for those who fail to pitch their NPD astutely
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Promotional VideosWhat lies ahead for the Coca-Cola brand in 2024?
In this video, experts from The Coca-Cola Company take us behind the scenes of the soft drinks brand to explain why it leads GB’s soft drinks category and how it plans to stay ahead of the field in 2024.