Archive of all comment & opinion articles – Page 31
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Comment & OpinionAldi and Lidl under siege? Inside Asda’s audacious price match scheme
Asda was so serious about being the cheapest that the deal applied if it wasn’t at least 10% cheaper
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Comment & OpinionWhen ads don’t sell alcohol, participation is the answer
Alcohol advertising doesn’t have enough focus on building the brand in the cultural spaces between people, says Ben Essen, chief strategy officer at global creative network Iris
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Comment & OpinionWhy Tesco’s Unpacked lacks the shareable spark of Spotify Wrapped
Tesco’s shopping Unpacked has landed on the Tesco app, collating users’ loyalty card data from throughout 2023 to break down their individual habits
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Comment & OpinionWhy we must get the right margin on PMPs
The amount of trust embedded within PMPs cannot be overstated, says Unitas Wholesale MD John Kinney
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Comment & OpinionHow slowing inflation will shape growth tactics in 2024
Our expectation is that volume growth will be the primary focus, says Alex Lawrence, senior strategic insight director at Circana
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Comment & OpinionGrim food sector forecasts persist, despite government’s upbeat promises
The government’s manoeuvres in recent days – when it comes to the food sector at least – show it is now very much in electioneering mode
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Comment & OpinionGoogle’s ‘cookiepocalypse’ spells opportunity for supermarket giants
Third-party cookies – sometimes known as tracking cookies or targeting cookies – are a powerful tool for marketeers. Supermarkets will thrive when they’ve gone.
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Comment & OpinionDairy farmers need support to improve systems for people and animals
Dairy processors, retailers, food manufacturers and foodservice companies can all take steps to transform dairy, says Dan Crossley, executive director at the Food Ethics Council
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Comment & OpinionWhy ‘regen ag’ must be more than a buzzword in 2024
The food and farming system must work to bring nature back across the UK, says Mark Varney, head of Fair to Nature at RSPB
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Comment & OpinionFizz fiasco or sparkling opportunity – can pint-sized bottles boost wine sales?
The government has proclaimed pints of wine are back on the menu, but will any producers take them up on it?
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Comment & OpinionWhat’s driving your product and pricing decisions?
As we enter the new year, the UK economy is still in the grip of uncertainty, say Julie Neal, director, and Sabine Sayer, managing consultant, at management consultancy, Vendigital
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Comment & OpinionA 2024 outlook – supermarket and fmcg priorities for the year ahead
There are plenty of hurdles ahead for the supermarket fmcg sector, but what are the main barriers to success in 2024?
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Comment & OpinionWhat marketers can learn from Heinz ketchup
The condiment brand continues to reinforce its standing with culturally fluent, attention-grabbing marketing, says Sunil Bajaj, writer/analyst at Contagious
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Comment & OpinionHow to encourage sustainability in a permacrisis
Post COP28, we must take action and understand what is within our control, says Shirine Khoury-Haq, CEO of Co-op
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Comment & OpinionHow suppliers can create sustainable customer business plans
Great customer plans shouldn’t be a Christmas miracle, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionHow consumers shopped food and drink in 2023
Own label and treat categories have been winners of the past year, says Rachel White, NIQ MD UK & Ireland
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Comment & OpinionWhat the UPF threat means for fmcg giants
ESG-focused investors could increasingly screen against UPF exposure as a risk, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment & OpinionWhy has Campari made a $1.2bn move for Courvoisier?
Campari has good reasons to believe it can turn around Courvoisier’s fortunes, but the deal isn’t without risk
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Comment & OpinionBurger King’s seasonal serenade outstays its welcome
The first thing you wonder, if you’re watching the YouTube version of Burger King’s festive advert, is ‘what happens after the song finishes?’
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Comment & OpinionDispatches exposé fails to answer its own question about turkey safety
It quickly became clear the link to Christmas (and festive turkeys) was tenuous at best