It’s been another busy week on The Grocer. The understated launch of Joybuy, the UK online retail offshoot of JD.com, should not mask the serious infrastructure and investment underpinning it and, make no mistake, it’s a major milestone for UK retail.

From the get-go (and unlike Temu and Shein), delivery will come from multiple UK warehouses, while the fleet of liveried drivers suggests Joybuy will look to up the ante on customer service versus other outsourced logistics solutions. The ‘double 11’ promise is not the fastest, but it’s pretty fast. It’s well priced, too. And it will offer ambient and frozen food, including a Morrisons own-label range and plenty of Chinese brands, of course. We’ll be sure to track its development in the coming weeks/months/years ahead.