Where now for Mondelez as Cadbury Fruitier & Nuttier is axed?

CDM Fruitier and Nuttier Bars

It’s super-hard leveraging the Cadbury Dairy Milk brand if the chocolate constitutes a lot less than the ‘glass and a half’ in the CDM bar

It’s no great surprise that Mondelez has discontinued its Cadbury Fruitier & Nuttier range. The trail mix featured nuts ‘dusted with Cadbury goodness’, alongside sultanas and Dairy Milk buttons, and was another attempt to overcome the new HFSS restrictions around advertising and in-store promotion. And a genuinely more healthy one too, with no UPF ingredients involved.

Already have an account? Sign in here

Want access to this article?

Register for LIMITED access

REGISTER FOR FREE

Get PREMIUM access for £1 a week

SUBSCRIBE NOW