All Companies articles
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Comment & OpinionMorrisons hammers the More Card message
Morrisons has big ambitions for its More Card, targeting its use in 70% of transactions
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Comment & OpinionToxic Influence: Greenpeace documentary dismantles Dove
The message was what you’d expect from Greenpeace. But the delivery was devastatingly different and effective
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NewsWaitrose sales up 5% as shopper numbers hit record high
Sales for the 26 weeks to 27 July were up 5% to £3.9m. It said volumes were up 2% while the average cost per items was also up 2%
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Comment & OpinionHow M&S clothing went from frumpy to Gen Z favourite
M&S’s style renaissance has been driven by Gen Z shoppers, a demographic that would have steered well clear of the M&S clobber of yesteryear
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Comment & OpinionWhy Lidl’s breakfast challenge to Greggs is a smart move
By pitching itself as a cheaper alternative to the king of breakfast – and one that competes on price – Lidl may just be on to a winning formula
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NewsM&S in tricky talks with suppliers over UPF ingredients in Eat Well range
The challenge of removing ingredients is understood to be proving difficult in the context of wider ongoing debate over what UPF means and how important it is to public health outcomes
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NewsAldi calls time on click & collect online shopping
The discounter launched click & collect in September 2020, in the midst of the online shopping boom fuelled by lockdowns in the pandemic
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Comment & OpinionAsda’s ongoing malaise shows the need for a new CEO
Asda’s biggest priority at the moment is to convince an industry heavy-hitter to come on board as CEO
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Comment & OpinionCoca-Cola hones in on hugs in Olympic campaign
Coca-Cola has cannily drawn on the Olympic spirit for its global ad
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NewsGreggs to open new national distribution centre in Kettering
The chain is expanding to improve its capacity in the ambient and chilled supply to its 2,500 sites
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NewsAldi introduces crownless pineapples to cut food waste
The discounter is removing crowns during the production process to prevent them ending up in customers’ bins
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Comment & OpinionMorrisons marks 125 years with conversational campaign
Like Cadbury, Morrisons is marking a big anniversary this year with a time-travelling advert
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Comment & OpinionEvian’s mountaineer meets Alpine mischief makers
Water brand Evian is welcoming us to ‘the mountain of youth’
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Comment & OpinionHome of the Hotspots: Just Eat boosts restaurant relations with mini-docs
The series is a frenetically paced look at locally loved foodie spots across the UK
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Comment & OpinionHow Aldi’s apple agreement could change the game for growers
Longer-term agreements mean better business decisions can be made, says Ged Futter of The Retail Mind
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Comment & OpinionVisual cues link Ocado convenience with summertime
The ad sees a series of people reminded to buy items based on some seasonal prompts
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Comment & OpinionUncensored CMO: vital marketing podcast unpacks Cadbury creatives
The podcast – which has become a must listen for marketing bods – does fine work covering the nuts and bolts of the ad-making process
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NewsOne Stop ramps up bakery offer with 33 sweet and savoury lines
The retailer is working with local bakeries to offer regional ranges
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NewsWilkinson Sword unveils major campaign ‘The Blade Masters since 1772’
The activity centres on the new Blade Master character, a suave, middle-aged man