Booker has launched a promotional club aimed at off-licences, CTNs, forecourts, and smaller c-stores.
The Shop Local 2 Go programme offers eight “market-leading” shopper deals every four weeks in confectionery, CSN and soft drinks, according to the wholesaler.
Membership which is open to non affiliated stores will be free for the first three months and £5 a month thereafter. In exchange, retailers will received a personalised PoS kit and access to lower prices on the promoted lines.
The first promotion starts on 20 July, with deals including three for £1 on Mars, Snickers and Twix Twin with a retailer PoR of 15%, and Red Bull 250ml cans for £1 with PoR of 18%.
“Our new ‘Shop Local 2 Go’ club is an exciting opportunity for independent retailers and 1,500 have joined up,” said sales director for retail Steve Fox.