Safeway has moved up the chart to second place, reducing Morrisons lead in the top spot to 13 percentage points and forcing Asda down to number three. The rest of the chart remains stable. Activity in Safeway focuses most heavily on the household category, while across all categories there are a multitude of price promotions and multibuy offers with buy one get one free promotions particularly dominant in frozen. In the category chart the top three remain the same as last week with alcoholic drinks, soft drinks and frozen all holding fast. Cakes and biscuits which came in last week as a new entry has strengthened its position and moves up to number four. Household comes in as a new entry at number five. Alcoholic drinks again retains its 15 percentage point lead, with the promotions being particularly strong in Morrisons. Almost 40% of the promotions within the category are featured on floor stack displays. The household category is strong on price promotions and also features a number of extra fill offers. In the brand chart the number one spot again goes to Coca-Cola which obviously supports the position of soft drinks in the brand chart along with Tango, which moves up the chart from number nine to number seven. Though there is just one new entry in the chart, Smirnoff at number 10, there is still a great deal of movement. Three brands move up the chart, including Cadbury's and Heinz while four move down, including Carlsberg and Kellogg. In the own label chart alcoholic drinks is dethroned by frozen which, as new entry, goes straight to number one. Ice cream begins to feature more heavily in the category as the weather continues to improve. Chilled and soft drinks both move down this week while cakes and biscuits remains stable at number four. l PromoTrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top six multiples. For more details log on to its web site: www.highway42.com/grocer {{GROCER 33 }}

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