Wide variety of brands sell well… Most consumers are looking for healthy options… Weightwatchers performing ahead of market…

Head of Tesco Diets

Dieting is very individual and this is reflected in the fact that a wide variety of different products and brands do sell well.

In January we will be improving the slimming fixture by clearly segmenting and merchandising it so that it is easier to shop by splitting it into dieting supplements, traditional dieting options (such as Slim-Fast), low carb, low GI, healthy snacking and detox. We’ve developed our current range and introduced new products to reflect interest in these diet options.

Lifestyle trends are very much around snacking and convenience health, so diet snack options will be a real focus.

trading manager, Musgrave Budgens Londis

The key grocery growth areas are in premium and in health. Most consumers are looking for healthier options.

January for us is always about healthy eating and value and we’ll have masses going on. We’re working in partnership with WeightWatchers on a major campaign that will include Budgens’ presence in their magazine and members’ newsletter, direct interface with WeightWatchers’ clubs, new product introductions, merchandising focus, point-of-sale material and special offers through our Great Local Deals leaflet. We see WeightWatchers as our slimming product sub brand.

senior buying controller, Nisafreeze

Consumers are increasingly taking heed of the publicity being generated by suppliers’ initiatives to reduce additives, salt and fat. This, in turn, is making a clear distinction in the diet versus health market and probably why the WeightWatchers brand is continuing a successful path of sales.

Certainly in Nisa-Today’s temperature-controlled division, WeightWatchers branded products are performing well ahead of national marketplace data.

This year, sales have increased 29% in frozen ready meals and 74% in frozen potato products. Chilled has experienced growth in yoghurts/desserts and cakes.
Alison Henbest

Laura Kingsman

David Stokes