Functional drinks challenger Neutonic has raised $6m (£4.4m) to supercharge its retail expansion in the UK and US.
It valued the business, which also sells supplements, at $60m (£44m).
Launched in 2023 by podcaster Chris Williamson and personal trainer James Smith, the brand has scaled rapidly and is on track to generate more than $25m in sales this year, a three-fold rise on 2025, when revenues doubled. It has sold more than 7.5 million cans to date, with a strong performance across retail and DTC channels.
Neutonic is now stocked in more than 10,000 outlets globally and is set to roll out in 500 Sainsbury’s stores this month as part of the supermarket’s meal deal offer. It builds on existing listings with Ocado, Morrisons Daily, Booths and Motor Fuel Group forecourts. The brand is also stocked in gym chains such as Fitness First and Everlast.
In the US, Neutonic is stocked in GNC, The Vitamin Shoppe and Central Market, with further national grocery expansion expected this summer.
The latest funding round comes as Neutonic looks to capitalise on growing retailer and consumer demand for functional drinks.
“This raise gives us the firepower to keep building Neutonic across both the UK and US, while also launching in Australia,” Smith said.
“We have seen strong momentum in retail and this next phase is about scaling distribution, strengthening the team and continuing to meet growing consumer demand.”
Williamson added: “We have always felt there was space for a product that better reflects how people want to perform today. Retail appetite has been incredibly encouraging, and this funding allows us to accelerate from a strong base.”
The funding will be used to support international retail expansion, strategic hires and continued product development across the Neutonic range of drinks and nootropics and creatine sachets.
Grenade founder Alan Barrett followed on his investment from a $3.7m round last year, alongside other early-stage backers and investors.
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