Weetabix box

Weetabix is looking at changing shifts and pay

Weetabix is looking to make changes to shift patterns and wages as pressure mounts on the cereals category.

Brand owner The Weetabix Food Company has begun discussions with workers at its sites in Burton Latimer, where all Weetabix products are produced, and at the Corby site that makes Ready Brek.

“We are consulting with trade union representatives to explore potential changes to shift patterns and associated payments,” the company said in a statement today. “Weetabix has a strong working relationship with all of its trade unions and our colleagues at our Burton Latimer and Corby sites.”

A spokesman for union Usdaw confirmed it had begun discussions with Weetabix “in relation to a number of proposals put forward by the company”.

According to a national newspaper report, a briefing document answering questions put to Weetabix by Usdaw stated the action was a result of a “more significant than expected” decline in the cereal market.

Value sales of Weetabix fell 2% by value last year [Nielsen 52w/e 4 January 2014], and the brand has recently rolled out a breakfast drink as it looks to tap into growing demand for on-the-go products.