Cadbury Creme Egg Biscuits will return for Easter 2016 in a new pack format.
The biscuits will be available from 1 January 2016 in a new eight-pack format (rsp: £1.39/139g), until Easter Monday (28 March 2016).
It will mark the third Easter period for the product, which last year clocked up £1.7m in value sales in just 13 weeks to 5 April 2015.
The 2016 launch will be supported by in-store activity and a full PoS kit including shelf-barkers and posters.
“Customers love the delicious combination of Cadbury Creme Egg and biscuit, and with our new eight-pack format we are sure demand will be high among shoppers looking for a ‘treatier’ biscuit to share at Easter,” said David Costello, head of customer category management at Burton’s Biscuit Company.