Haribo Easter

Haribo has unveiled two new Easter treats: Jelly Bunnies and Chick ‘n’ Mix.

Available in a 160g bag, Jelly Bunnies (rsp: £1) brings together rabbit-shaped pieces with the texture of Jelly Babies - while Chick ‘n’ Mix 232g gift box (rsp: £2) features marshmallow flowers, bunny jellies, Tangfastics-style chicks chews and the fried egg from Haribo Starmix.

“Easter is not just about chocolate,” said Haribo seasonal brand manager Lindsey Bevan. “There is no doubt our treats should be a part of the seasonal fixture, especially Jelly Bunnies, which is a great addition to our range and an opportunity to drive interest and sales of hanging bags.

“As it is, a seasonal product that sits well within the Easter range, we can offer retailers a treat that appeals during the occasion without impacting on sales of our popular core range.”