Swizzels Drumstick Squashies

Confectionery brand Swizzels has launched its range of sweets for Halloween.

New products include limited edition bags of Drumstick Squashies chews in Orange & Blackcurrant flavour (rsp: £1), and Monster Treats bag (rsp: £4). The NPDs join the re-released Trick or Sweet bags (rsp: £1), Trick or Treat Lolly mix bag (rsp: £3), and Loadsa range (rsp: £1).

The Trick or Sweet bag will feature a new item – the Sour Apple Refreshers chew bar – and also contains Double Lollies, Parma Violets, Refresher bars, Love Hearts, Fruity Pops and Drumstick lollies.

Available from September, the products are designed for trick or treating and Halloween parties.

“Halloween 2015 was the best week of sales in Swizzels’ history, and we expect it to be a busy time for us again in 2016,” said Claire Lee, NPD brand manager. “We have a large range of products that are ideal for sharing over the season as they are individually wrapped, as well as offering variety and value for money.”