Yeo Valley Organic has moved into split pots for the first time with the launch of a new range of yoghurts with almond nut butter corners.
The brand launched a trio of yoghurts in Natural, Black Cherry and Banana flavours into Sainsbury’s this week (rsp: £1.50/130g pot).
Yeo Valley said the yoghurts were targeted at flexitarians and health-conscious consumers who wanted “to upgrade their dairy with a filling protein boost” and wanted a healthier than usual indulgent treat.
The new products feature Yeo Valley dairy yoghurt with natural fruit purées, alongside the portion of organic almond nut butter.
All three SKUs were also 100% gluten-free and suitable for vegetarians, the brand said, and would “appeal to trend and taste-led shoppers wanting to try something new in the dairy aisle”.
The yoghurts “build on the demand for organic dairy with functional health benefits”, said Yeo Valley commercial marketing manager Justin Stanley-Duke.
It comes as the brand has also introduced a new, individual 220g pot size for its fresh fruit compote, with a new flavour of Mixed Berries to complement the existing Apple and Berry.
This new single portion size (rsp: £1.50/220g) was more convenient for shoppers, the brand said, and rolled into Sainsbury’s and Waitrose earlier this month.
“The launch responds to demand for a smaller, more convenient portion size,” it added. The product could be added to Yeo Valley’s Super Thick yoghurt for “a healthy, high-protein breakfast; used in baking or added to pancakes and porridge”.