Emma Page
Emma joined The Grocer in 2012 as PA and editorial assistant to Adam Leyland, editor of The Grocer.
She runs The Grocer 33 mystery shopping service and availability analysis of the five leading grocery retailers: Asda, Morrisons, Sainsbury's, Tesco and Waitrose, alongside co-ordinating Aldi, Iceland and Lidl shops as part of the new guest retailer appearances. She is instrumental in the day-to-day organisation and running of The Grocer, giving internal support on campaigns and surveys.
Emma has worked in a variety of industries, including IT, design and finance.
Contact info
- Tel:
- 01293 610259
- Email:
- emma.page@thegrocer.co.uk
Grocer 33Morrisons wins G33 mystery shop battle as Lidl flounders
Last-placed Lidl Wallington gained no points for its “horseshoe-shaped” layout
Grocer 33Waitrose closes Grocer 33 service gap to Sainsbury's
Sainsbury’s is now only three wins ahead of Waitrose, which won again this week…
Grocer 33'Welcoming' Waitrose wins again: Mystery Shopper
Waitrose clocked up another win this week, pulling it up to joint second with Asda
Grocer 33Sainsbury's Longwater wins G33 battle with 'personal touch'
Sainsbury’s Longwater put in a big score aided by superb availability and a perfect score in the car park
Grocer 33Waitrose Dorking wins Grocer 33 battle thanks to smart staff
Despite a small car park and a slight queue to get in, it was tidy and plenty of trolleys were available
Grocer 33Record low G33 service score for Asda Wallington
With the lowest score ever seen in the Grocer 33, Asda Wallington came in last this week with just 22 points
Grocer 33Morrisons wins Grocer 33 battle despite busy store
Morrisons comes out on top for the second week in a row
Grocer 33Morrisons wins G33 service battle as Aldi trails in last
It was Aldi’s third guest retailer appearance this G33 year, and it came last. At the crowded Edgbaston store…
Grocer 33Sainsbury's Sherborne wins G33 service & availability survey
This Saturday afternoon shop saw Sainsbury’s win for the second week running, thanks to strong availability (just two prod…
Grocer 33Sainsbury's Huddersfield Shorehead adds art to weekly shop
On a busy Saturday morning, Sainsbury’s Shorehead store triumphed in this week’s shop
Grocer 33Waitrose's new store in Egham takes Grocer 33 win
Sunday lunch. The morning rush is over. But trade is still brisk. And it didn’t faze the new Egham branch of Waitrose…
Grocer 33Waitrose Bromley South wins Grocer 33 Valentine's battle
Friday evenings always test the service and availability of supermarkets
Grocer 33Sainsbury's Hazel Grove cleans up in G33 battle
This week’s winner, Sainsbury’s Hazel Grove, impressed with high in-store standards and strong service…
Grocer 33Sainsbury's wins G33 battle with 'calm' Crayford store
Top of the table in this week’s G33 was Sainsbury’s Crayford. The “calm, well-lit” store had wide aisles…
Grocer 33Tesco beats Sainsbury's to Grocer 33 win by a point
Tesco’s Loughborough store sealed this week’s service and availability award but it was by the narrowest of margins…
Grocer 33Asda takes Grocer 33 win as Aldi trails in last
Winner Asda Dundee West boasted a full basket, helping it rack up one of the highest scores this G33 year…
NewsTesco Shoreham takes Grocer 33 win with attractive store
Tesco Shoreham-by-Sea triumphed in this week’s G33 with its attractive and well laid-out store…
Grocer 33'Top-notch' Hamilton store gives Sainsbury's the win
Sainsbury’s won by a comfortable margin this week, scoring a whopping 14 points more than its nearest rival, Tesco…
Grocer 33Sainsbury's Gloucester Quays wins with 'very good' staff
For our Christmas 33 shop, the “lovely, large and spacious” Sainsbury’s Gloucester Quays proved just the job…
Grocer 33Asda takes G33 win as guest Lidl falls to last place
Lidl’s second G33 appearance didn’t go as well as the first…