UK biscuit brands feel full force of economic crunch

BISCUITS

Sales of 14 of the UK’s top 20 biscuit brands - including Hobnobs, Jaffa Cakes and Kit Kat - have dipped as shoppers trade down to own label and retailers pull back on multibuys.

Subscribe to Platinum membership

Grocer_PW_Plat-1-16

There’s more to discover… 

Platinum membership is for the strategic thinker

Subscribe now for unlimited access

Already a subscriber? Login here