Nisa has become the latest grocery operator to team up with food waste app Too Good To Go in a bid to redistribute surplus food and recover costs for unsold stock.
The move comes after Morrisons announced it would be the first supermarket to partner with Too Good To Go last week. It said it would sell food boxes containing fresh, bakery and deli items worth £10 for £3.09.
Nisa is now encouraging its retailers to sign up to the app and trial the scheme. It will host an engagement event later this month to demonstrate how it works.
Rikesh Patel, owner of Buggsi’s Nisa Local in North Kensington, signed up to the initiative four months ago, offering customers ‘magic bags’ of mixed products ordered online by shoppers and collected in-store.
Since introducing Too Good To Go, Patel has reduced the waste of fresh goods by 50%.
“It isn’t about making money, I see it as a way of getting rid of food rather than throwing it in the bin,” said Patel. “It does recover some costs but really it allows me to keep my stock at a good level. I was always quite cautious about how much chilled produce I ordered before, but this is a bit of a safety net.”
Nisa retail development manager Richard Shorney said: “It is a winning solution for our retailers and so easy for them to get involved. It allows them to get their wastage down and recover some costs that would otherwise have been lost and at the same time, they are doing their bit to improve sustainability.
“We hope that as we share the scheme with more Nisa partners and show them how it can work for them, increasing numbers will take it on, sign up to the app and in doing so will become less cautious about investing in the fresh and chilled categories which we know are so profitable.”
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