Marfrig, the Brazilian owner of Moy Park, has kicked off its 2014 FIFA World Cup sponsorship plans by appointing a ‘global co-ordinator’ to head up its activities.

Based in Europe, Vincent Gaillard will lead on Marfrig’s sponsorship activities before and during the games, to be held in Brazil in June and July this year.

His experience includes managing Coca-Cola’s activities during the 2008 Beijing and 2012 London Olympics and its FIFA activities. He was also a director general of SportAccord, which represents international sports federations.

“We will work together to produce a high-impact result for Marfrig Global Foods and its brands the world over,” he said.