England football captain Harry Kane has invested in gut health brand Bio & Me.
The brand, whose range includes granolas, porridges and yoghurts, has closed a £1.4m funding round in just 72 hours, which saw the footballer become a shareholder in the business alongside a number of other “high-profile investors”.
Kane said he had been wowed by the brand’s “phenomenal” growth trajectory and was “thrilled to be playing a part in the brand’s next chapter”.
“As a professional footballer, good nutrition and diet are very important to me.”
The fundraise was led by well-known fmcg investor Giles Brook.
Bio & Me said it planned to use the funds ”to fuel an ambitious growth strategy including significant innovation in the cereal aisle and beyond”.
It added it had tripled its sales to £3m in retail and was “on track to treble again in 2022”.
“I firmly believe gut health will eclipse protein as the next global macro consumer trend,” said Brook. “Bio&Me’s meteoric rise has been driven by Megan [Rossi, co-founder] and her team bringing that all-important authenticity and validation.”
CEO and co-founder Jon Walsh said the brand was “clearly striking a chord with consumers”.
“The brand’s success is also down to some key supermarket buyers believing in us and supporting us over the last 12 months.
“We aim to make the brand accessible to even more consumers in a variety of formats, as well as looking further afield and launching products in different food & beverage categories.”
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