Faace is set to extend its range into moisturiser and other products this year

Ethical skincare brand Faace has raised a six-figure sum in a crowdfunding round to fuel its growth.

The start-up launched in 2020 and makes a range of products in a tube specifically targeted to help women during periods and the menopause.

The organic, vegan, ethically sourced and environmentally safe range is available in 59 retailers, including Boots, Selfridges, Harrods, LookFantastic, Beauty Bay and Douglas, across 23 countries.

Faace has closed its Seedrs round having raised £165k from 258 investors, beating its £150k target and valuing the business at £1.3m.

It plans to put the money towards producing newly developed products for retail, supporting retailers and countries with digital marketing, increasing brand awareness and driving more sales. The business also wants to invest in its social media strategy.

Faace founder Jasmine Wicks-Stephens said: “I feel incredibly proud about how far Faace has come, but there’s so much more we want to do.

“So many more conversations we want to tackle, more skincare problems we want to solve, more sheet masks we want to save from landfill, and more great causes we want to support. We’re thrilled that by opening our doors and inviting our community to join our journey we’ve exceeded our crowdfund target, allowing us to continue on our mission.”

Faace has generated sales of more than £400k since launching, selling in excess of 40,000 products.]

It is set to launch its first-ever moisturiser, with four other new products in the pipeline for this year.

“We’re on a mission to simplify skincare routines,” Wicks-Stephens added.

“Our range is for every ‘faace’ – from period to tired, sweaty to menopausal. We understand that there are times when it’s not always realistic to do a full skincare routine, so we’ve created a range of easy-to-use and ethical products that can just be popped on with minimum fuss.

“In the early stages of our product research, sheet masks came up as being big business, but with estimates that more than one million sheet masks are thrown away each day, we wanted to encourage more beauty lovers to switch to multi-use masks instead.”