Greggs is bringing New York food sensation the cronut – half-croissant, half-doughnut – to London, for a limited spell only.
The ‘Greggsnut’ will be available for £1 in selected London stores from today until 1 October. The layered pastry ‘nut’ comes in the shape of a doughnut and is available in two flavours: summer berry & crème and caramel and pecan.
The original cronut was developed and trademarked by New York bakery Dominique Ansel and created a frenzy upon its launch in May. People queued up around the block in the hope of getting their hands on one of the 200 $5 cronuts produced each day.
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Greggs said it took its bakers two months to perfect its version of the cronut. “We saw how successful the cronut was in New York and challenged ourselves to make a British version,” said Greggs’ head of product research and development Paul Birchall.
“We believe the Greggsnut could be one of our most exciting product launches this year and are hoping the combination of a Greggs own layered pastry shaped into a doughnut captures the taste buds of London.”
The Greggsnut will be available at Greggs branches on The Strand, Goodge Street, Holborn, Eastcheap, Strutton Ground, Palmer Street, Upper James Street, Cheapside, Tottenham Court Road, High Holborn, Great Portland Street, Southampton Row and Ludgate Hill.