Ready meals brand Look What We Found! is hitting the small screen for the first time this month with a £2m ad push.

A TV ad, which breaks on 7 March, is designed to highlight the brand’s natural and British credentials. It is set to the tune of Cliff Richard’s In the Country and features miniature farmers who are dwarfed by full-size ingredients.

Brand owner Tanfield Food Co has revamped the brand’s packaging and lowered the prices of some meals.