Maxxium UK is putting £500,000 behind a marketing campaign to highlight the Famous Grouse's continued involvement with the Six Nations Rugby. As the sponsor of the Scottish Rugby Union team, the Famous Grouse will introduce a series of promotions and new PoS support. Maxxium UK's senior marketing manager for the Famous Grouse, Chris Anderson, said: "Our links to major sponsorships, including The Open Golf Championship, are proving a big hit with consumers who continue to immerse themselves in all the fun and spirit of sport." LAMBRINI PPS GOAL Lambrini is being launched in 275ml bottles to capture a slice of the PPS market. The perry brand sells over 24 million bottles in its current larger formats each year but Halewood International wants to encourage purchase by promoting it as a drink which can be consumed straight from the bottle or drunk through a straw. Lambrini, which is already supported by a £4m marketing budget, is targeted at female drinkers aged between 18 and 34. The new bottles will be available in packs of four. showing off origin Australian wine producer Reynolds is introducing a new range from New South Wales. Neil Bruce, sales manager Europe, said: "The UK is ready for standout-quality, regional wines that clearly show off their origins. The Orange Varietal range seeks to reflect these." He said he hoped the range would build on the region's popularity. Reynolds Vineyards, which became the corporate name for Cabonne in June 2002, already has a string of UK listings for its other collections including Reynolds Little Boomey. {{MARKETING }}