Guinness attempts to find place on the sofa

Diageo is developing new liquids, formats and packaging to boost its Guinness brand in the off-trade.Guinness marketing manager Paul Cornell said the focus was on getting the Irish stout "on to the nation's sofas" and making it a more...

 

Already have an account? Sign in here

You’ve used up your article allowance

Sign up to read more stories for free

Register now