Heinz is hoping to re-invigorate the ‘healthy’ beans sector with a refresh of its reduced salt and sugar variant.
Available now, the new-look range has been updated to ‘prominently’ highlight the nutritional benefits of Heinz Reduced Sugar & Salt Beanz, with the updated label more clearly emphasising that each tin contains less sugar and less salt than the standard Heinz recipe, said the company.
The Heinz Reduced Sugar & Salt Beanz range comprises 200g cans, multi-packs and Snap Pots.
“We aim to comfort mums with the new visible on-pack nutritional claims and encourage them to purchase,” said the company.
Heinz is supporting the refresh with in-store activity.