All Hot beverages articles – Page 43
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ProfilesMy alternative CV: Simon Fry, marketing director of RH Amar
Simon Fry, marketing director of RH Amar, on coffee, comedians, and a little sprinkle of stardust
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NewsUnilever has got the hots for emotional PG Tips marketing
The classic English cuppa is set for a stiff upper lip-quivering marketing makeover, as PG Tips attempts to find the emotional side of tea. In a bid to drive loyalty into a tea category suffering from long-term volume decline, Unilever...
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NewsUS giant set to stir up own-label tea market
The world's biggest own-label tea company wants to stir up excitement in the UK market following the acquisition of a small Dorset company. The US-based Harris Tea Company acquired Wimborne-based own-label tea business Keith Spicer on 31...
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NewsClipper Teas revamps for consistency
Clipper Teas has revamped its hot chocolate and coffee lines to create a consistent look across its portfolio. The new-look products, rolling out now, feature hand-drawn designs in line with Clipper's tea packaging, which was updated in...
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Kopiko brings coffee flavour sweets to UK
A coffee-flavoured sweet is launching in the UK to link into the nation’s growing thirst for the beverage.
Kopiko, available now, consists of two variants original coffee and creamy cappuccino, both made with real coffee beans. -
News‘Starbucks’ and ‘coffee’ missing from chain’s new logo
Starbucks has unveiled an unfussy new logo that does away with the words ‘Starbucks’ and ‘Coffee’.
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Analysis & FeaturesAcid Test: Galaxy Frothy Top Hot Chocolate
Galaxy Frothy Top product will enable consumers to create the luxury of a coffee shop experience in their own lounge, claims Mars
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News
World News 18/12/10
The Great Atlantic & Pacific Tea Company has filed for bankruptcy after struggling with debt and falling sales. The company, which owns A&P, Pathmark, Super Fresh and other grocery stores, will have access to...
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NewsPercol puts a spoon in Espresso
Ethical brand Percol is packing a teaspoon into selected coffee jars in a quirky in-pack promotion. From this week, all jars of Percol Espresso instant coffee (rsp: £2.99) will contain a premium stainless steel spoon as part of a 'while...
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News
Kraft suffers coffee factory blaze
A fire tore through one of Kraft’s Kenco coffee factories yesterday.
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NewsKenco takes on rival with premium sachet
Kenco is locking horns with Starbucks with the launch of its own range of premium instant coffee sachets.
The Kraft brand’s Millicano Wholebean Instant line will be similar in format to Starbucks Via single-serve packets, which hit Tesco… -
NewsBeaux Ice Tea Liqueur to provide ‘lighter alternative’ to spirits
America's love affair with tea liqueurs looks set to cross the pond, as a new boozy ice tea hits shelves. Drinks importer Babco Europe is rolling out Beaux Ice Tea Liqueur (rsp: £12) to the off-trade nationally from 1 December, having...
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Percol thrives in ‘tough’ Fairtrade coffee sector
Fairtrade coffee is being divided into winners and "casualties", according to supplier Percol, which this week diversified into roasted beans. Over the past year, Food Brands Group-owned Percol has gained new Fairtrade instant coffee...
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Profiles
My Alternative CV: Michelle McKenna, Clippy’s Apples
Michelle McKenna, co-founder of Clippy’s Apples, on dreaming, things that wobble and espresso coffee
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News
Dolce Gusto adds colour with new ads
Nescafé has changed tack with its latest marketing campaign for Dolce Gusto by ditching its sponsorship of TV programmes for its first TV ad in two years. The new campaign features the strapline "Coffee is not just black" and takes its...
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NewsCampaign Trail: PG knits Christmas giveaway
Forget Mini Me. Mini versions of the PG Tips Monkey are making their television debut this Christmas as the knitted primate and his sidekick Al return to TV screens. The £0.5m campaign breaks on 10 November in support of limited-edition packs giving...
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NewsPukka Morning Time wins Tesco approval
Pukka Herbs' new Morning Time tea has won a listing at Tesco without the buyer even tasting it. The Bristol organic herbal tea supplier claimed the tea buyer had such confidence in the quality of the new blend (rsp: £2.19 for 20...
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ProfilesThe Human Angle: Laura Dawson
Name: Laura Dawson Job title: Coffee account manager Company: Lincoln & York Sales: £9m HQ location: Brigg, North Lincolnshire Number of employees: 40
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NewsMovie Marketing: Why brands are going movie mad
Clipper Tea went to Wonderland, Pom-Bear got cosy with Shrek and Müller dived into Sex and the City 2. The number of movie tie-ups has soared, but who’s chasing them, the brands... or the studios, asks Stuart Smith. When Shrek Forever racked up a cool $70m in its first weekend ...
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Lipton sales soar on back of sampling
Lipton is reporting hefty sales and distribution increases of its ice tea following its summer sampling push Don't Knock It Until You've Tried It. The campaign gave out one million free samples at universities and multiples between June...