Hovis - Latest News and Analysis – Page 5

  • HOVIS HOMEBAKE BLOOMER
    Analysis and Features

    Hovis granary bloomer homebake

    2011-09-03T00:00:00Z

    Looking to bring brand presence to the own-label dominated ambient part-bake sector

  • News

    Hovis launches range of part-baked breads

    2011-06-18T00:00:00Z

    Hovis is to inject some much-needed excitement into the part-baked bread market with a range of rolls and bloomer loaves.The UK's second-biggest bread brand claimed part-baked was dominated by "anaemic-looking baguettes" and that it...

  • HOVIS
    News

    Hovis fights back after sales slump

    2011-05-16T00:00:00Z

    Sales of Hovis have plummeted in the past year, The Grocer can reveal. The brand's pre-packed bread dropped 9% to £406m in the year to 19 February, with volumes down 3.3%, according to SymphonyIRI.

  • HOVIS UNION JACK LOAF
    News

    Hovis rolls out Union Jack loaf packaging

    2011-03-25T00:00:00Z

    Hovis is to roll out a Union Jack pack design to highlight its use of flour milled from British wheat. From the end of March, the brand's Soft White range will carry bold Union Jack packaging and the tagline '100% British Wheat'. The new...

  • News

    Premier Foods’ Jary promoted to Hovis head of marketing

    2011-01-08T00:00:00Z

    Premier Foods has promoted Caroline Jary to head of marketing for Hovis.Jary, who joined the manufacturer in April last year as head of brand for Hovis, took on her new role this week, replacing Jon Goldstone who was promoted to group...

  • HOVIS VICTORIA PENDLETON
    News

    Hovis spend doubles to £3m as breakfast ad hits small screen

    2011-01-07T00:00:00Z

    Premier Foods is stepping up its campaign to encourage consumers to eat more Hovis Wholemeal bread at breakfast by taking the message to the small screen for the first time.

  • News

    Tesco in £40k poppy play after Hovis spat

    2010-11-01T00:00:00Z

    Tesco is donating £40,000 to The Poppy Appeal after an investigation by The Grocer revealed the Royal British Legion had become the unwitting victim of a pricing spat.

  • HOVIS VICTORIA PENDLETON
    News

    Premier may have to sell Hovis, say experts

    2010-10-25T00:00:00Z

    Premier Foods could be forced to sell its marquee brand Hovis to climb out of its current debt problems, City experts have claimed.

  • HOVIS
    News

    Hovis: clearer packaging will distinguish thickness of loaves

    2010-10-23T00:00:00Z

    Hovis is decking out its loaves in colour-coded packaging to highlight the different slice thicknesses and reignite sales. In a revamp that will encompass the brand's Soft White, Best of Both, Wholemeal and Granary ranges from later this...

  • HOVIS HEARTY OATS
    News

    Acid Test: Hovis Hearty Oats

    2010-09-18T00:00:00Z

    With a bullish first year sales target of £30m, Premier billed this oat-laden loaf as the fmcg launch of 2010

  • News

    Hovis turns up the flair with Hearty Oats TV ad

    2010-05-29T00:00:00Z

    Hovis's switch to all-British ingredients has prompted a 2.5% sales increase for the brand, which is now seeking to excite "lacklustre" fmcg advertising with a new £5m ad campaign.Five months after the Premier Foods business switched...

  • DAVID CAMERON FULLERS
    News

    Cameron hands Hovis PR win over Warburtons

    2010-05-10T15:53:08.110Z

    Hovis has scored a PR coup over Warburtons after David Cameron was snapped holding a Hovis loaf – despite the Bolton baker donating £25,000 to the Tories during the election campaign.

  • WARBURTONS FARMER
    News

    Warburtons will not follow Hovis to go all-British

    2010-05-08T00:00:00Z

    Warburtons has axed plans to launch a range of bread made with 100% British-sourced wheat to concentrate on "bigger growth opportunities", The Grocer can exclusively reveal.

  • News

    Mars Bar brand chief joins Premier Foods to lead Hovis team

    2010-04-17T00:00:00Z

    Premier Foods has recruited Mars' former marketing controller for bars to lead its resurgent Hovis brand. Caroline Jary, who took over the role of Hovis head of brand this week, said one of the biggest opportunities would be taking the Go...

  • News

    Hovis comes over all patriotic in new TV advertising push

    2010-02-06T00:00:00Z

    Hovis is hoping to whip up a bit of patriotic fervour in the wake of Cadbury's sale to the "Yanks", with a £5m TV campaign to support its conversion to 100%-British wheat.

  • HOVIS-LAD
    News

    Hovis crowned in The Grocer’s Top Products 2009

    2009-12-21T10:47:26.910Z

    Hovis stormed into pole position in The Grocer’s 2009 Top Products Survey chart, with the biggest growth in value of all the products across 76 key categories.

  • HOVIS-LAD
    News

    The lad delivers: Hovis is the Top Product of 2009

    2009-12-19T00:00:00Z

    Hovis stormed into pole position in The Grocer's 2009 Top Products Survey chart, with the biggest growth in value of all the products across 76 key categories. Sales of Hovis loaves soared £56.9m, up 14.6% on last year to £445.8m ...

  • News

    Hovis wins race to make first all-British loaf

    2009-11-21T00:00:00Z

    Hovis will trump Warburtons in the race to produce Britain's first all-British bread loaf, The Grocer can reveal.Although the heritage of both Warburtons and Hovis dates back more than 100 years, the UK's two leading bread brands have...

  • News

    Warburtons guns for Hovis in south west with Bristol bakery

    2009-07-04T00:00:00Z

    Warburtons' dominance of the British bread market is set to expand across Hovis-dominated south west England following the opening of its £45m Bristol bakery this week.The Bolton-based business has opened the hi-tech plant with the intention...

  • News

    Hovis targets bread roll shoppers with follow-up to epic ad

    2009-06-06T00:00:00Z

    It's bread rolls at dawn as Hovis takes on market leader Warburtons with its latest sepia-tinted advert - featuring a lass rather than a lad.