Archive of all Hovis articles – Page 3
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Analysis & Features
Hovis pricier at Sainsbury’s as mults raise bread prices
Average supermarket shelf prices for loaves, bread rolls, flatbreads and the like are up 4% year on year
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News
Hovis Holdings hails ‘solid year’ after £9.1m bakery sales boost
At group level, Hovis Holdings’ sales were £460.9m – a 2% decline on 2017
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Comment & Opinion
Remaster allows Hovis 'boy on a bike' to shine once again
Recently voted ‘most iconic’ UK ad, Hovis’s ‘boy on a bike’ has gained lustre in the years since its launch…
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News
Hovis brings back ‘Boy on the Bike’ TV ad
Originally aired in 1973, it shows a delivery boy struggling to push a bicycle loaded with bread up a steep cobbled hill
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News
Hovis links with Terracycle for bread bag recycling scheme
In October, Hovis added clearer recycling messaging to its packaging to ‘boost the number of bags that are disposed of correctly’
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News
Hovis to cut 100 jobs after posting £11m losses
The baker has sold its Manchester and Selby mills, and will close its Southampton mill at the end of the year
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News
Hovis debuts pair of new premium bread loaves
The brand’s Seeded Batch and sourdough White Bloomer went on sale in Morrisons and Ocado on Tuesday
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News
Hovis overhauls packs in push to encourage recycling
From next month, the brand will include clearer recycling messaging and instructions on its bags
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Comment & Opinion
Ad of the week: Hovis makes case for 'always good' bread
“It’s just bread.” The new Hovis ad plays on the supposed ubiquity of the loaf
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News
Hovis on the road to all-electric delivery vehicles
It has deployed two Fuso eCanter vehicles for an initial two years
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News
Hovis targets healthy shoppers with range of Lower Carb loaves
The trio of 400g loaves promise 30% fewer carbs than typical sliced bread
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News
Hovis rolls out Trolls movie promotion across 8m loaves
One shopper will win a family holiday to Los Angeles
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News
Hovis and New York Bakery unveil NPD
Wholemeal & Tasty Spelt loaf and Cheese Bagel are set to roll out this month
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News
Hovis looks to tempt premium bread fans with Farmhouse duo
Hovis is attempting to claw back the £59.8m lost in value sales in the past year
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News
Hovis soft bread gets softer as everyday range gets a revamp
The bagged loaf has been given refreshed packaging meant to highlight its improved softness
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Interviews
Martyn Wilks on making Hovis relevant for modern shoppers
CEO Martyn Wilks is determined to re-energise the Hovis brand, but will it be an uphill struggle?
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News
Hovis unveils bread with extra omega-3 and wheatgerm
Hovis is hoping its new loaves will woo shoppers who have ditched bread over health concerns…
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News
Hovis kicks off 'wave of activity' with premium loaves relaunch
Hovis is relaunching its premium seeded and granary breads to flag up their health benefits and taste.
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News
Ex-Dairy Crest boss Martyn Wilks named CEO of Hovis
Former Dairy Crest MD Martyn Wilks has today (18 May) picked up the reins as chief executive of Hovis Ltd.
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News
Mark Stanworth steps in as interim CFO at Hovis
Hovis has announced it is seeking a new chief financial officer – while still looking to fill…