Archive of all Hovis articles – Page 2
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NewsHovis confirms talks over merger as losses deepen and sales fall
Turnover at Hovis fell 8.6% to £446.8m in the 52 weeks to 28 September 2024, down from £489m in the previous 53-week financial period, the accounts revealed
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NewsHovis adds sub rolls and loaves in ‘premium’ innovation push
‘We have worked diligently to ensure we’re offering shoppers premium yet accessible, everyday options,’ said Hovis
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Comment & OpinionThree reasons ABF is now talking to Hovis about Kingsmill
There is no guarantee a Best of Both merger will be a success for Kingsmill and Hovis
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NewsKingsmill supplier ABF confirms merger talks with Hovis owner Endless
The mooted deal ‘could be structured as an acquisition of Hovis by ABF, according to analysts’
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NewsMcCormick hires Pete Skipwith as UK&I consumer sales director
Skipwith joined the business from Hovis earlier this month
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RankingsBakery & bread 2024: Brits plump for speciality bakery lines
As fewer standard loaves go through tills, brands are capitalising on the growth of more speciality items
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Comment & OpinionWhy couldn’t Morrisons find a buyer for Rathbones bakery?
Morrisons’ failure to find a home for its Rathbones bakery has left many in the sector baffled as to what went wrong.
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NewsMorrisons own-label bakery Rathbones sinks to a loss as Hovis speculation mounts
Newly filed accounts at Companies House from Rathbone Kear Ltd revealed the own-label supplier increased revenues 13% to £70.5m in the 52 weeks ended 29 October 2023
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NewsHovis set to take on Kingsmill 50/50 with ‘White N’ Fibre’ loaf
The baker has applied to register the name as a trademark with the IPO
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NewsHovis hires Mark Brown as first chief marketing officer
Brown joins the baker from General Mills, where he has spent the past 13 years
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Category ReportBread trends 2024: White bread becomes UPF villain
Sliced white bread has become the symbol of the growing ultra-processed foods debate. What impact has that had on sales? And how are brands fighting back?
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NewsHovis turnaround picks up under new management team
Hovis has made big strides in its turnaround as significant price hikes helped boost revenues and profitability
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NewsModern Baker signs three-year licensing agreement with Hovis
The deal will see the brands work together to manufacture, develop and distribute a range of healthier baking products
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Comment & OpinionMorrisons is the elephant in the room of the M&A scene
Unconfirmed reports this week that Morrisons is exploring the sale of Rathbones are potentially embarrassing to Morrisons and to CEO Rami Baitiéh if true
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Analysis & FeaturesBakery & Bread 2023: White sliced benefits from cost-cutting
The death of white sliced bread has been greatly exaggerated. So suggests this year’s performance
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News‘Wholemeal’ 50/50 loaves may be instructed to relabel
Use of the word ’wholemeal in the naming or advertising’ of products that contain a blend of wheat flours is prohibited, according to Defra
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NewsHovis falls to £28.6m loss amid cost recovery delays
Wrapped bread player Hovis has fallen to a near £30m loss amid delays in passing through soaring input costs
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NewsHovis launches trio of ‘artisanal inspired’ loaves
Three posh SKUs will roll into stores on 4 September
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Category ReportCan bakers make premiumisation pay? Bread category report 2023
Brands are struggling in the cost of living crisis – especially in wrapped bread. But they are fighting back with savvy innovation
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NewsSlices of bread found to contain more salt than a bag of crisps
Research showed that 75% of loaves sold in UK supermarkets contain the same amount of salt per slice as a 25g packet of crisps





