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Hovis makes sourdough debut with sliced cob duo
By Daniel Selwood2025-09-30T13:54:00
Source: Hovis
White Sourdough Cob and Seeded Sourdough Cob are poised to roll out on 13 October
Hovis is looking to tap the burgeoning sourdough market with its first sourdough loaves – its first NPD since agreeing in the summer to be acquired by Allied Bakeries.
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