Hovis makes sourdough debut with sliced cob duo

HOVIS2

Source: Hovis

White Sourdough Cob and Seeded Sourdough Cob are poised to roll out on 13 October

Hovis is looking to tap the burgeoning sourdough market with its first sourdough loaves – its first NPD since agreeing in the summer to be acquired by Allied Bakeries.

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