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Hovis adds sub rolls and loaves in ‘premium’ innovation push
By Niamh Leonard-Bedwell2025-05-27T08:41:00
Source: Hovis
‘We have worked diligently to ensure we’re offering shoppers premium yet accessible, everyday options,’ said Hovis
Hovis has added a range of sub rolls inspired by foodservice trends, plus three loaves, with the aim of ”encouraging trade-up to more premium options”.
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