Archive of all Hovis articles – Page 7
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NewsHovis spend doubles to £3m as breakfast ad hits small screen
Premier Foods is stepping up its campaign to encourage consumers to eat more Hovis Wholemeal bread at breakfast by taking the message to the small screen for the first time.
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Tesco in £40k poppy play after Hovis spat
Tesco is donating £40,000 to The Poppy Appeal after an investigation by The Grocer revealed the Royal British Legion had become the unwitting victim of a pricing spat.
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NewsPremier may have to sell Hovis, say experts
Premier Foods could be forced to sell its marquee brand Hovis to climb out of its current debt problems, City experts have claimed.
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NewsHovis: clearer packaging will distinguish thickness of loaves
Hovis is decking out its loaves in colour-coded packaging to highlight the different slice thicknesses and reignite sales. In a revamp that will encompass the brand's Soft White, Best of Both, Wholemeal and Granary ranges from later this...
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NewsAcid Test: Hovis Hearty Oats
With a bullish first year sales target of £30m, Premier billed this oat-laden loaf as the fmcg launch of 2010
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Hovis turns up the flair with Hearty Oats TV ad
Hovis's switch to all-British ingredients has prompted a 2.5% sales increase for the brand, which is now seeking to excite "lacklustre" fmcg advertising with a new £5m ad campaign.Five months after the Premier Foods business switched...
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NewsCameron hands Hovis PR win over Warburtons
Hovis has scored a PR coup over Warburtons after David Cameron was snapped holding a Hovis loaf – despite the Bolton baker donating £25,000 to the Tories during the election campaign.
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NewsWarburtons will not follow Hovis to go all-British
Warburtons has axed plans to launch a range of bread made with 100% British-sourced wheat to concentrate on "bigger growth opportunities", The Grocer can exclusively reveal.
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Mars Bar brand chief joins Premier Foods to lead Hovis team
Premier Foods has recruited Mars' former marketing controller for bars to lead its resurgent Hovis brand. Caroline Jary, who took over the role of Hovis head of brand this week, said one of the biggest opportunities would be taking the Go...
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Hovis comes over all patriotic in new TV advertising push
Hovis is hoping to whip up a bit of patriotic fervour in the wake of Cadbury's sale to the "Yanks", with a £5m TV campaign to support its conversion to 100%-British wheat.
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NewsHovis crowned in The Grocer’s Top Products 2009
Hovis stormed into pole position in The Grocer’s 2009 Top Products Survey chart, with the biggest growth in value of all the products across 76 key categories.
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The lad delivers: Hovis is the Top Product of 2009
Hovis stormed into pole position in The Grocer's 2009 Top Products Survey chart, with the biggest growth in value of all the products across 76 key categories. Sales of Hovis loaves soared £56.9m, up 14.6% on last year to £445.8m ...
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Hovis wins race to make first all-British loaf
Hovis will trump Warburtons in the race to produce Britain's first all-British bread loaf, The Grocer can reveal.Although the heritage of both Warburtons and Hovis dates back more than 100 years, the UK's two leading bread brands have...
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Warburtons guns for Hovis in south west with Bristol bakery
Warburtons' dominance of the British bread market is set to expand across Hovis-dominated south west England following the opening of its £45m Bristol bakery this week.The Bolton-based business has opened the hi-tech plant with the intention...
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Hovis targets bread roll shoppers with follow-up to epic ad
It's bread rolls at dawn as Hovis takes on market leader Warburtons with its latest sepia-tinted advert - featuring a lass rather than a lad.
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Premier combines Hovis and Nimble in one loaf
Premier Foods has brought its struggling Nimble brand under the Hovis banner to form Hovis Nimble as it attempts to claw back share from Warburtons and Kingsmill.Sales of the 53-year-old Nimble brand slumped 5.5% to £14m in the year to...
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NewsHovis bounce helps as Premier meets banks over debt
The relaunch of Hovis has helped Premier Foods to a 9% hike in sales for the four months to 25 October, as the manufacturing giant continues to wrestle with its £1.7bn debt burden.
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Advertising: Hovis bucks downward spend trend
Hovis launched its new advertising campaign a fortnight ago with a headline-grabbing spot lasting more than two minutes in the middle of Friday’s Coronation Street
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Acid Test: Hovis' little brown loaf
The panel assess Hovis' little brown loaf as Premier relaunches the iconic brand
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Premier hopes to calm City nerves with Hovis relaunch
Premier Foods is pinning its hopes on Hovis as its new profit-generating champion brand. But won’t that big pile of debt get in the way? Alex Beckett reports