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Archive of all Hovis articles – Page 7
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Advertising: Hovis bucks downward spend trend
Hovis launched its new advertising campaign a fortnight ago with a headline-grabbing spot lasting more than two minutes in the middle of Friday’s Coronation Street
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Acid Test: Hovis' little brown loaf
The panel assess Hovis' little brown loaf as Premier relaunches the iconic brand
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Premier hopes to calm City nerves with Hovis relaunch
Premier Foods is pinning its hopes on Hovis as its new profit-generating champion brand. But won’t that big pile of debt get in the way? Alex Beckett reports
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Hovis reveals retro new look and logo
Hovis reveals retro new look and logo: Hovis has replaced its wheatsheaf logo with the ‘boy on a bicycle’ image from its iconic 1970s television advert as part of a retro overhaul of the brand. The new packaging will run across the entire bread range as part of the brand’s ...