Hovis - Latest News and Analysis – Page 6
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News
Premier combines Hovis and Nimble in one loaf
Premier Foods has brought its struggling Nimble brand under the Hovis banner to form Hovis Nimble as it attempts to claw back share from Warburtons and Kingsmill.Sales of the 53-year-old Nimble brand slumped 5.5% to £14m in the year to...
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NewsHovis bounce helps as Premier meets banks over debt
The relaunch of Hovis has helped Premier Foods to a 9% hike in sales for the four months to 25 October, as the manufacturing giant continues to wrestle with its £1.7bn debt burden.
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Advertising: Hovis bucks downward spend trend
Hovis launched its new advertising campaign a fortnight ago with a headline-grabbing spot lasting more than two minutes in the middle of Friday’s Coronation Street
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Acid Test: Hovis' little brown loaf
The panel assess Hovis' little brown loaf as Premier relaunches the iconic brand
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Premier hopes to calm City nerves with Hovis relaunch
Premier Foods is pinning its hopes on Hovis as its new profit-generating champion brand. But won’t that big pile of debt get in the way? Alex Beckett reports
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Hovis reveals retro new look and logo
Hovis reveals retro new look and logo: Hovis has replaced its wheatsheaf logo with the ‘boy on a bicycle’ image from its iconic 1970s television advert as part of a retro overhaul of the brand. The new packaging will run across the entire bread range as part of the brand’s ...