MD Paul Saxby told The Grocer that Clarence House was “aware” of the repackaging for its Horseradish & Sour Cream flavour and would be contacting the company.
The manufacturer first ran into hot water with the Royals at the end of last year when it put
a cartoon resembling Princess Anne on the same flavour. After discussions with Buckingham Palace and rumours of a handwritten note from Prince Charles slamming those “bloody crisps”, the company agreed to redesign the product. The new bag is unlikely to appease the Prince. Saxby said: “The fact the caricature is being likened to another Royal is rather unfortunate. The vision was to have an equestrian type on the bag.”
The new bags are going into stores this month including selected Somerfield, Co-op and Waitrose outlets.