Ice pops designed to soothe sore throats have been launched by LanesHeath. Already successful in the US, Throat Coolers are sold as ambient pouches and then frozen at home.

They come in an adults’ and children’s range – the latter in strawberry or grape flavour and the former in honey & lemon and cherry variants. Each 125ml pouch contains menthol and the recommended daily amount of vitamin C and will retail for £1.99 for a box of six.

The new products will be supported with a print advertising and PR campaign.