Iceland Christmas ad 2022 Noddy Holder

Source: Iceland

Iceland’s 2022 Christmas campaign has featured Holder being interrupted just as he is about to sing the line

Iceland is offering £5,000 in vouchers for the best Noddy Holder impressions posted on TikTok or Instagram.

The frozen food retailer is giving away 10 vouchers worth £500 each for the best impressions of Holder singing his famous ‘It’s Christmas!’ line from Slade’s festive-favourite hit Merry Xmas Everybody.

The competition is an extension of Iceland’s Christmas ad campaign, which has this year featured Holder being told “Not yet, Noddy,” by actor Brian Blessed just as he is about to sing the line.

Competition entrants must add their own voice to a clip of Holder posted by Iceland, and repost it with the hashtag #LandOfItsChristmas.

Read more: Christmas adverts reviewed: can anyone best Asda’s Buddy the Elf?

Iceland will choose the 10 best entrants to receive a £500 voucher each.

The competition closes on 20 December. 

Winners will be chosen and contacted “on or around” 21 December, according to competition terms on Iceland’s website. By entering they are deemed to have granted Iceland worldwide rights to use and sell the material.