All Industry Insight articles – Page 40
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Comment & OpinionWhat Google search data tells us about petfood trends
Declining pet ownership is now being topped with owners looking to economise on pet spend, says Kathy Lee, consumer retail industry manager at Google
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ProfilesMy food & drink job: Katie King, marketing manager, Strong Roots
Veggie marketing manager Katie explains how to make it in the world of fmcg – from following good managers to LinkedIn networking
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Comment & OpinionFive ways AI could boost Christmas grocery sales
The benefits of fully integrated AI systems are yet to be realised, says Julie Neal, partner at management consultancy Vendigital
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Promotional FeaturesWhy mobile coupons can power-up your next campaign
From introducing new products to rewarding loyal shoppers and building a database, find out how you can use mobile coupons to drive success into your next marketing campaign.
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Comment & OpinionJoint business plans are often meaningless – suppliers don’t need them
The customer agrees to JBPs whilst chuckling quietly about how much they are getting for a simple signature on a meaningless plan, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionChasing someone for a response? Here are the dos and don’ts
A phrase often attributed to Einstein springs to mind: ‘The definition of madness is doing the same thing over and over again and expecting different results’, says Darren A Smith, founder & CEO of Making Business Matter
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Comment & OpinionDo loyalty schemes actually create loyal customers?
Customers choose you because they see you as the best option at the time – and they are happy to take any rewards given out, says Dr Tom Wormald, managing partner at Yonder Consulting
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Comment & OpinionHow confectionery brands can navigate the health landscape
It’s important to understand the emerging cultural dynamics, along with lingering perceptions around what ‘healthier’ looks like, says Pippa Garlick, strategy director at Stormbrands
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ProfilesMy Alternative CV: Pleese’s Joe Moruzzi on cheesecake and giving back
Frozen cheesecake CEO Joe Moruzzi explains how he combines his love for food with a mission to empower young entrepreneurs
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ProfilesMy food & drink job: Olivia Slater, in-house designer, Field & Flower
Olivia says to get into food or design ‘start a food and recipe blog, design assets for brand you admire, create your own content on social, attend networking events and meet people’
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Promotional FeaturesWhy export success is increasingly important to regional growth
Amid surging exports for the UK market, regional performance is also strong – and Wales is reaping the benefits of its positive food and drink culture to send a positive message to the international buying world.
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WebinarsWATCH: How to crack the online marketplace opportunity
Watch our webinar on demand to learn how wholesalers and retailers can take full advantage of the online marketplace in 2024. And find out how to to create a digital one-stop shop that offers greater choice and seamless service.
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Promotional FeaturesTheft prevention: how to protect products, people and profits
With the number of cases of theft growing in the UK, how can grocery retailers protect their businesses and create a safer shopping environment for their staff and consumers?
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ProfilesMy Alternative CV: Momo Kombucha’s Josh Puddle on 1990s pop, Rye Lane and Wim Hof
‘If I could change one thing in grocery, I’d heavily tax the worst of the ultra-processed, unhealthy foods and heavily subsidise organic, seasonal produce’
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Comment & OpinionFour ways to win on food quality, not price
After the dominance of discounters, we are coming to a time when more minds are turning to quality, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionTwo years on, has Natasha’s Law worked?
Significant efforts are needed from food businesses and regulatory bodies to increase compliance, says Rebecca Ironmonger, solicitor in Roythornes Solicitors’ food regulatory team
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Comment & OpinionPhysical stores are vital to brand repositioning
The opportunity for physical retail lies in making emotional connections, says Ewald Damen, creative director and managing partner at Virgile & Partners
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Comment & OpinionUnderstanding shopper mindsets this Christmas
Shoppers are going into Christmas 2023 with two distinct mindsets, says Michelle Whelan, co-CEO at VMLY&R and CEO at VMLY&R Commerce
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ProfilesMy food & drink job: Jessica Smyth, senior buyer, Sainsbury’s
’I didn’t know buying was an option when I was searching career fayres at school’
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Promotional FeaturesHow fmcg brands can recapture shoppers’ attention
Feverish competition for attention has made it harder than ever to cut through. Snapchat explains how to use experiences to create compelling marketing with better sales opportunities.