All Industry Insight articles – Page 35
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WhitepapersHow 10 food and drink brands are winning attention on TikTok
Discover how 10 food and drink brands have mastered TikTok to capture and hold audience attention. Unlock the secrets to their success in the latest report from The Goat Agency.
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Comment & OpinionCharlotte Wells helps Quaker deliver emotional punch
What has the Aftersun director done with her porridge ad?
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Analysis & FeaturesLyle’s lion and Ricky Gervais in the bath: this week in grocery on social media
Unpack the memes and puns of the week on social media across fmcg
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ProfilesMars Wrigley’s Matt Boulter on Tupac, nosebleeds and legacy
‘Finding a company that mirrors your personal values where you can be yourself is important. I feel very lucky I found Mars!’
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Comment & OpinionHow to master AI marketing for your next lever of growth
According to McKinsey, AI has the potential to create more annual value for retail and consumer packaged goods than any other industry, says Kathy Lee, consumer retail industry manager at Google
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ProfilesMy food & drink job: Maiya Patel, brand manager, Müller
‘If you enjoy a fast-paced, innovative and collaborative environment then the world of food and drink could be for you’
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Whitepapers4 great reasons to invest in D2C in 2024
With direct-to-consumer still only accounting for a small proportion of fmcg revenues, what’s the payoff on investing in the sector? Download our latest report with idhl, Shopify and Klavio as they reveal four reasons why D2C is crucial.
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WebinarsHow fmcg brands can make the most of AI’s potential
Watch our in-depth discussion about the boom in AI-powered platforms as our panel of experts share their insights and dive into examples from marketing and new product development.
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Comment & OpinionCadbury Creme Egg nails return of ‘how do you eat yours?’
So closely linked with Cadbury Creme Egg is the phrase that it operates as a kind of bonus slogan
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ProfilesMy Alternative CV: Borough Market CEO Jane Swift on food poverty, Grease and Jamie Oliver
‘The one thing I would change in grocery is access to good basic produce for everyone’
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Promotional FeaturesWhy UK consumers are seeking quality chicken
With British shoppers seeking reassurance on the production transparency and provenance of their food, poultry suppliers are having to satisfy these high expectations. And Poland’s poultry industry believes it has a strong card to play.
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Analysis & FeaturesKids’ checkouts and Palestine protests: this week in grocery on social media
Unpack the memes and puns of the week on social media across fmcg
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Analysis & FeaturesDesign challenge: Cheap and easy fixes to tackle theft at self-checkouts
Supermarkets love self-checkouts. And despite the noisy protests of a minority, most customers love them too. But SCOs are far from perfect
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Comment & OpinionSuppliers: survive the recession by mastering three trends
Retail media, artificial intelligence and sustainability: all demand a coherent strategy now, says David Sables, CEO of Sentinel Management Consultants
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ProfilesMy food & drink job: Cara Thomas, e-commerce executive, Lindt
‘Be passionate about you do and don’t be deterred by a lack of formal qualifications. Look out for opportunities to gain experience’
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Comment & OpinionNature should be a stakeholder in all businesses
Our economy is dependent on a thriving natural world yet nature does not have a real role in boardroom decisions, says Paolo Quattrone, professor of accounting, governance & society at Alliance Manchester Business School
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ProfilesMy Alternative CV: Moth’s Rob Wallis on tinnies, admin and S Club 7
Moth founder Rob went from hand labelling tinnies to being stocked in Waitrose, Tesco, Sainsbury’s and Morrisons
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Comment & OpinionSex toys and meal deals: how supermarkets own Valentine’s Day
Do consumers want or indeed need a one-stop supermarket shop for all their romantic requirements?
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Comment & OpinionSuccessful retailers will focus on community and health in 2024
Even in an era of ubiquitous technology, people are craving connection and community at scale, says Marie Stafford, global director at VML Intelligence
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Comment & OpinionHow the Asian ‘super app’ craze could reshape western retail
Super apps have emerged as a driving force for innovation across retail, e-commerce and technology sectors, says James Reeve, executive director of design at UIC Digital