All Industry Insight articles – Page 30
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Comment & OpinionInnovation must work harder to tempt shoppers
Those who have used recent winds of change to drive change for themselves appear to have won out on the innovation front, says Jackson Woods, advanced analytics consultant for Worldpanel by Kantar
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Comment & OpinionFever-Tree’s boozy wine play shows the spritz occasion is here to stay
Fever-Tree’s boozy innovation and the rise of challenger spritz brands shows there’s more to the serve than just Aperol
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Analysis & FeaturesSausages, salads and the Great British BBQ gender divide
With summer nearly here, Brits will soon be firing up their barbies. We’ve lifted the lid on Britain’s barbecues to find out what consumers are thinking
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Analysis & FeaturesStore radio nightmares and Aldi bashes Clubcard Prices in social media banter
From retail media slowly turning a Tesco employee mad, to Aldi taking a swing at Clubcard Prices, here’s what’s happening in the world of grocery on social media
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NewsJust 30% of younger consumers drink beer, SIBA report reveals
Half of all respondents said they drank beer, but this dropped to 30% among the youngest drinking-age cohort
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Comment & OpinionLynx gets creepy with morally dubious duo
It was only a couple of weeks ago that Lynx launched a funky, wholesome ad for its Fine Fragrance Collection
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NewsGlobal industry leaders to gather for Rethinking Materials summit
The Grocer’s editor-in-chief, Adam Leyland, will be among the key speakers at the Rethinking Materials conference in London on 14-15 May
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ProfilesMoju’s Rich Goldsmith on trains, pizza and HFSS
‘Grocers need to double down on initiatives like HFSS, even in the absence of, or inconsistent, government policy and regulation’
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Comment & OpinionAuthentic and vocal creators have great power as CEOs
The successful brands of tomorrow are those whose leaders are willing to be visible and vocal, says Amelia Christie-Miller, founder of Bold Bean Co
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Comment & OpinionBite Back won’t stop sweeties being marketed to kids
How will confectionery makers market without bright, colourful packaging?
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Category ReportSnacking trends 2024: Brands fighting UPF allegations
As concerns about ultra-processed food change shopper habits, snacking brands are underlining their better-for-you credentials
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Comment & OpinionChallenger brands are raising the bar in recruitment
The waves of senior appointments in challenger brands shows the industry is maturing, says Thea Alexander, CEO of YF
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ProfilesMy food & drink job: Ruth Tyrie, brand manager, Surreal
Surreal cereal’s brand manager suggests stalking your career idol (on LinkedIn, not in real life)
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Analysis & FeaturesWorkouts, sugar and snacking: 10 charts explaining UK attitudes to protein shakes
Why are consumers buying protein shakes? And how can retailers cash in on protein’s pulling power?
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Comment & OpinionDreamies focuses on human Cats in fun faux documentary
Dreamies drops cute animal imagery in favour of a droll doc
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Analysis & FeaturesCan Tesco take Clubcard personalisation to new heights?
Tesco is joining forces with tech company Eagle Eye to drive ‘hyper-personalisation’ of Clubcard offers
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Comment & OpinionThink carefully before stepping up promotional discounts
Manufacturers need to evaluate investment payback across the marketing mix, says Alex Lawrence, senior strategic insight director at Circana
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ProfilesDays’ Duncan Keith on chivalry, McConaughey and latte art
Meet Duncan, half of the entrepreneurial spirit behind Days Brewing Co – on a mission to revolutionise the beer industry with a non-alcoholic twist
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Comment & OpinionTarget the typical weekly shopper ‘missions’ to succeed
One in three missions is for a ‘treat for today’ and ‘dinner for tonight’ has grown twice as fast as the average occasion, says Rachel White, MD UK & Ireland, NIQ & GfK
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ProfilesMy food & drink job: Josie Taylor, assistant brand manager, Kellanova
‘We have such a jam-packed plan for the remainder of the year. The fun never stops and there’s so much variety within my role’